Supermetrics Reviews - Pros & Cons, Ratings & more - 2025
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    • Supermetrics

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    supermetrics.com

    Supermetrics simplifies marketing data management by connecting over 150 platforms, including Google, Facebook, and HubSpot, to your preferred tools like spreadsheets or data warehouses. With its seamless integration and automated reporting, businesses save time while gaining actionable insights. Trusted by 200K+ organizations globally, Supermetrics helps streamline analytics for smarter decisions and growth.

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    Analysis

    Supermetrics is a robust marketing analytics solution catering primarily to marketers and data analysts. It integrates over 150 platforms like Google Analytics, Facebook Ads, and HubSpot, enabling data extraction into tools like Google Sheets, Excel, and data warehouses. Key features include seamless ETL processes, multichannel reports, and detailed campaign insights. Plans start at €29/month for 1 user, while enterprise solutions are customizable. Compared to alternatives like Adverity or Fivetran, Supermetrics excels in ease of use and range of connectors but is costlier, making it less suited for smaller businesses. Notably, customer support gets mixed reviews for responsiveness. While expansive, it may require investment to maximize ROI, especially for complex use cases or larger teams.

    Subscribed Score Metrics
    24/36 Metric achieved
    Ease of Use
    Measures how simple and intuitive the product is to use, including setup, navigation, and overall user experience
    5/6 Metric Checks
    Security
    Compares the product`s features, quality, and pricing to determine its overall cost-effectiveness.
    0/6 Metric Checks
    Value of Money
    Assesses the product`s ability to protect data, prevent breaches, and comply with industry standards.
    4/6 Metric Checks
    Customer Support
    Reflects the responsiveness, helpfulness, and quality of assistance provided by the product`s support team.
    3/6 Metric Checks
    Integrations
    Evaluates how well the product connects with other tools and platforms, enabling seamless workflows.
    6/6 Metric Checks
    MetricsScore
    Customer Support3/6
    Security0/6
    Ease of Use5/6
    Value of Money4/6
    Integration6/6
    Popularity6/6
    Radar Chart Table View
    Pros & Cons
    Easy integration with various data sources
    Simplifies reporting and data visualization
    Saves time on manual data collection
    Comprehensive tools for data analysis
    High pricing, especially for small businesses
    Occasional data syncing issues
    Reports limited flexibility in customization
    Initial setup can be challenging for some users

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    Trustpilot Review

    Other Alternatives

    Fivetran is a data integration platform that offers fully managed pipelines, automatic adjustments, and agile analytics for analysts, data engineers, business leaders, and IT teams, providing a reliable and user-friendly solution for data-driven decision-making.

    Funnel is an advanced marketing intelligence platform designed to seamlessly gather, unify, and analyze data from various marketing channels. It enables businesses to create actionable insights, optimize campaigns, and share real-time data through customizable dashboards and reports. Trusted by industry leaders, Funnel empowers organizations to enhance their marketing impact and streamline operations with robust ETL and reporting features.

    Zoho Expense is a comprehensive travel and expense management solution designed to automate expense reporting and streamline corporate travel workflows. It features receipt scanning, multi-level approval workflows, card reconciliation, and real-time expense tracking to help businesses control spending effectively. Its seamless integration with popular accounting software and customizable options make it ideal for organizations of all sizes. Accessible via web and mobile, Zoho Expense enhances productivity and ensures compliance with policy rules.

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