Influ2 is a groundbreaking person‐based advertising platform designed specifically for B2B marketers. By targeting individual decision-makers within key accounts, Influ2 transforms traditional advertising into a powerful driver of sales success. The platform leverages first-party data rather than relying on IPs or cookies, ensuring that your ad spend is focused solely on high-value prospects, and offering unparalleled transparency between marketing and sales teams.

At its core, Influ2 empowers organizations to deliver personalized and intent-driven content. With contact-level insights, marketers know exactly which individuals are engaging with their ads. This tailored approach creates bespoke buyer journeys for each prospect, helping to maximize pipeline growth. Influ2’s innovative contact-based advertising delivers real-time engagement metrics that enable sales teams to follow up with precision and increase conversion rates across the board.

Key Features and Benefits

• Person-Based Targeting: Reach specific decision-makers within accounts to reduce wasted spend and improve ROI.
• Seamless Sales-Marketing Alignment: Equip your teams with detailed contact-level insights that foster a unified approach to closing deals.
• Custom Campaign Dashboard: Monitor and manage your campaigns effortlessly with a user-friendly dashboard that consolidates all ad interactions into actionable data.
• Direct Intent Signals: Identify hot prospects early in the sales cycle by tracking individual engagement with your ads.
• Easy Integration: Compatible with leading CRMs and marketing automation systems, ensuring a smooth incorporation into your existing tech stack.

Influ2 is built to cater to both enterprise and mid-sized organizations. With over 75 global clients, including renowned Fortune 500 enterprises, the platform is trusted to drive targeted advertising that directly impacts revenue. Its ability to track revenue impact from first ad touch through to closed deal makes it an indispensable tool for teams aiming to maximize sales efficiency and campaign effectiveness.

Who Can Benefit?

• Digital Marketers: Leverage cutting-edge targeting and real-time insights to enhance campaign effectiveness.
• Sales Teams: Access vital engagement data allowing for timely and personalized follow-ups with decision-makers.
• Business Leaders: Optimize ad spend and measure marketing’s impact in dollars and cents to drive higher returns.

Explore Influ2’s robust functionality and exclusive deals on their deal page. For further insights into our expansive category of Advertising Platforms, consider how Influ2 could revolutionize your approach to account-based advertising.

Alternatives

• 6sense Revenue AI for Marketing
• Terminus (by DemandScience)
• Demandbase One

Influ2 is a game-changing solution for businesses that demand precise, person-based advertising to fuel sales growth and drive meaningful customer engagement.