Subscription Products on Shopify: Can You Do It?
Subscription Products on Shopify: Can You Do It?
Selling subscriptions is a smart ecommerce strategy that leads to recurring revenue and improved customer lifetime value. Shopify makes it simple to create membership sites and subscription products right from your store. Let’s explore how to unlock this powerful feature.
1. Setting Up a Subscription Product
From your Shopify admin, navigate to Products and click Add product. Like any normal item, you can customize the title, description, images, pricing and more. Toggle the Delivery profile switch to Subscription delivery.
Here, configure options like the subscription duration, billing cycle, free trial eligibility and more. You can offer multiple variants like monthly, quarterly or annual plans. Top subscription management apps like ReCharge and Bold Subscriptions add advanced functionality too.
2. Managing Subscription Orders
Shopify orders marked “Subscription” under Order type require unique order management. This involves tracking renewals, skips, cancellations and failed payments.
Install admin apps like Smile Subscriptions to overview member details. Leverage its segmentation and filters to personalize communication and incentives around renewal. Automated dunning through email and SMS using Privy helps minimize churn.
3. Member-Only Discount Codes
Encouraging subscription renewals and cross-sells is easier with exclusive member promos. Apps like Slide make it simple to create targeted, automated campaigns with unique discount codes.
You can grant subscription buyers special savings on future purchases or reduce single-purchase product costs to nudge one-time buyers to subscribe. Personalized incentivization converts more customers.
4. Optimizing the Subscription Page
Your “Subscribe & Save” webpage plays a crucial role in educating and converting visitors. Ensure FAQs clearly communicate membership benefits, billing details, cancellation policies, etc.
Use page analytics software like Clicky to identify visitor dropoffs and on-page behavior flows. This shows where to better highlight key information during the research process to minimize uncertainty.
Conclusion
While subscriptions have proven tremendously effective for ecommerce retailers, proper setup and management does require some lift. Thankfully, the abundance of specialized apps available makes it much simpler. Take advantage of solutions purpose-built to facilitate automation, insights and streamlining. This allows you to focus on accelerating recurring revenue.
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