AdRoll Reviews - Pros & Cons, Ratings & more - 2025
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AdRoll
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    adroll.com

    AdRoll is a comprehensive marketing platform that unifies display, social, and email advertising to drive business growth. Leveraging automation and machine learning, it helps brands optimize campaigns, create personalized experiences, and boost revenue effectively. Trusted by over 140,000 businesses since 2007, AdRoll simplifies marketing efforts with innovative retargeting and cross-channel solutions.

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    73% Subscribed Score

    Analysis

    AdRoll is an automated marketing platform tailored for marketers to manage cross-channel advertising and retargeting strategies. Key features include seamless integration of display, social, and email ads with customization, retargeting tools, and strong analytics. Its "Pay-As-You-Go" pricing suits startups, while advanced plans ($36+/month) target growing businesses. Compared to rivals like Facebook Ads or Criteo, AdRoll excels in ease of integration and multi-channel coordination but may lack granular targeting specificity developers might need. Its support receives mixed reviews, with some citing delays. AdRoll is a cost-effective choice for marketers seeking simplicity and unified campaign management.

    Subscribed Score Metrics
    25/36 Metric achieved
    Ease of Use
    Measures how simple and intuitive the product is to use, including setup, navigation, and overall user experience
    4/6 Metric Checks
    Security
    Compares the product`s features, quality, and pricing to determine its overall cost-effectiveness.
    3/6 Metric Checks
    Value of Money
    Assesses the product`s ability to protect data, prevent breaches, and comply with industry standards.
    4/6 Metric Checks
    Customer Support
    Reflects the responsiveness, helpfulness, and quality of assistance provided by the product`s support team.
    4/6 Metric Checks
    Integrations
    Evaluates how well the product connects with other tools and platforms, enabling seamless workflows.
    4/6 Metric Checks
    MetricsScore
    Customer Support4/6
    Security3/6
    Ease of Use4/6
    Value of Money4/6
    Integration4/6
    Popularity6/6
    Radar Chart Table View
    Pros & Cons
    Simplifies multi-channel marketing efforts.
    Strong retargeting capabilities with high ROI potential.
    Helpful customer support and success managers.
    Customizable reporting and segmentation features.
    Interface can be overwhelming for beginners.
    High costs for small businesses with limited traffic.
    Attribution metrics can be misleading or inconsistent.
    Lack of granular control in campaign targeting.

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