Analyzing Customer Data With Marketing Analytics Tools
Analyzing Customer Data with Marketing Analytics Tools
Published on October 25, 2023, by Mary Christylle Cincoflores
Data is the best friend for every marketer. Without data, a marketer cannot know what works well for their campaigns, diagnose potential problems, and determine the areas to focus their efforts on. This is where Marketing Analytics Tools come into play.
Marketing Analytics tools can help you track and measure the success of marketing campaigns, target your audiences more effectively, and stay ahead of the competition. In this blog post, we’ll delve into why you need these tools and explore the best options available to you in 2023.
Why Do You Need Marketing Analytics Tools?
Digital marketers should have a way to manage and measure the performance of their marketing campaigns. This is where marketing analytics tools come into play. They help marketers improve their efforts and prove their worth by making marketing activities more effective and justifying the investment.
Marketing analytics tools are capable of gathering data from all channels in your marketing mix and reporting on them together. They make it easy for marketers to generate reports without relying on data scientists, track campaign success, and perform competitive analysis.
These tools capture and track a wide range of data regarding your marketing campaigns, including:
- Website visitor data
- Customer touchpoint/event data
- Paid campaign performance data
- Customer purchase data
- Email marketing data
The Best Marketing Analytics Tools
Now, let’s dive into some of the top marketing analytics tools that can supercharge your marketing efforts:
1. Google Analytics
Google Analytics is a basic and free website analytics tool provided by Google. It allows you to track your website’s traffic, understand where your visitors are coming from, and analyze user behavior on your site.
One of the key features of Google Analytics is its integration with other Google tools like AdWords and Data Studio, which enables in-depth analysis of your marketing data. While the basic version is free, there’s also a premium version with advanced data analytics capabilities and full support from Google.
2. MixPanel
MixPanel is a versatile tool focused on tracking user events on your website, mobile app, or product. It provides insights into user behavior, enabling you to understand what users are doing on your digital platforms.
You can track user events, view trends, and even perform A/B testing for different versions of your app. MixPanel offers a range of pricing plans, including a free starter plan.
3. Whatagraph
Whatagraph is a powerful marketing reporting tool used by both agencies and in-house marketers. It allows you to create automated, visually appealing reports that pull data from various marketing platforms, making it easy to track your marketing efforts.
Whatagraph supports over 40 data sources, including Google Analytics and Google Search Console, as well as some uncommon ones like TikTok ads and Pinterest. To get you started, there are over 100 report templates you can build upon for your next report. Pricing starts at $199 per month.
4. The AdWords Performance Grader
If you’re involved in PPC marketing, the AdWords Performance Grader is your go-to tool. It helps you assess the strength of your Google Ads account quickly and securely. Once the tool has performed an audit of your account, it will give you a detailed report that shows the strengths and weaknesses of your account.
This can help you know the account elements that need more work. You can use this tool for free.
5. Heap Analytics
Heap Analytics is similar to MixPanel and allows you to track user activities on your website. You can define events to analyze and preview user behavior on your dashboard. It can help you to track the individual user behavior and segment users based on their behavior. It has a free plan and two other plans that require you to pay a monthly subscription fee.
6. Cyfe
Cyfe is an all-in-one dashboard that allows marketers to integrate data from various marketing tools and see all of it in one place. You can use it to track data from all your social media marketing platforms, sales platforms, pay per click marketing channels, and others. It has pre-built widgets that you can use to connect to Google Analytics, Google AdWords, and SalesForce accounts. Cyfe can then collect all the data that you need from these platforms and display it on one dashboard. Cyfe has a free plan and three other plans that require you to pay a monthly subscription fee.
7. Klipfolio
Klipfolio is a dashboard software that allows its users to create interactive dashboards that can host marketing-related data from various tools and channels. You can use it to pull data from Facebook or Google Analytics, which is good for tracking your performance and seeing all the data in an integrated dashboard. It comes with pre-built templates of dashboards that you can use without having to create your own from scratch. However, you can still create your own dashboard that will help you meet your needs. If you have many marketing channels and you need to monitor their data in one dashboard, use Klipfolio. It has 4 pricing plans that require you to pay a monthly subscription fee.
8. Optimizely
Optimizely is a good tool for carrying out A/B tests on web pages and products to know which version is the best. The A/B tests can be visual or textual, and Optimizely makes it easy for you to change the design of the pages without changing the code. It can also be integrated with other analytics tools like Bizble, Google Analytics, and Clicktale. Such experiments make it easy for you to track your Optimizely experiment results in other dashboards together with additional data segmentation. It is a good tool for any marketer who cares about the performance of his website and online marketing results. Its A/B testing capabilities can help you know how to better convert your users and increase your ROI. It has different pricing plans that are based on traffic needs.
9. SEMrush
SEMrush is a marketing analytics tool that can help you see what your competitors are doing. It can provide you with a way to outrank your competitors in search results and offers its users with a simple way to monitor their competitors’ social media accounts, brands, etc. You can also use it to track your own brand. SEMrush has an analytics reports tool that shows the keywords that your competitors are using in their AdWords campaigns. You can also use it to analyze the keywords that you want to use in your ad campaigns to know how competitive they are. It is a good tool for marketers who need to increase their search engine traffic and monitor their competitors’ activities. SEMrush offers 3 pricing plans, with the cheapest plan costing $99 per month.
10. BuzzSumo
BuzzSumo is a content and social media analysis tool that can be used by both small and big brands. The tool helps its users to see the kind of content that is trending on the major social media platforms like Twitter, Facebook, Instagram, YouTube, and Pinterest. It allows its users to analyze data from different time periods and has many advanced features for your keyword search like backlink information, advanced content filters, content type filters, and many influencer marketing features. BuzzSumo has several pricing plans that you can pay for on a monthly or annual basis.
11. Crowdbooster
Crowdbooster is a social media analytics software that can help you track your social media ad campaigns and provide you with a real-time report on how your campaigns are performing. The tool allows you to see how users are engaging with your content and recommends ways in which you can increase your social media reach, engage with brand ambassadors, and customize your social media content to increase engagement. It can be integrated with other marketing tools like Google Analytics and requires you to pay a monthly subscription fee for its use.
12. Zuko
Zuko specializes in form analytics, revealing when, why, and how potential customers abandon your web forms and checkouts. It focuses on user behavior analytics within forms, making it essential for improving conversion rates.
Zuko offers valuable data and metrics on form performance. Pricing details are available on their website.
Limitations
While marketing analytics tools provide valuable insights from your marketing data, they come with certain challenges, including:
- Cost: Most marketing analytics tools require a monthly subscription fee, and free trial plans offer limited features.
- Real-time Data: Many tools do not support real-time data extraction from digital marketing platforms.
Conclusion
In this article, we’ve discussed the importance of marketing analytics tools and explored some of the best tools available. The quality of your analysis results can be enhanced by integrating data from multiple sources.
If you’re seeking an all-in-one solution that not only transfers data but also transforms it into an analysis-ready format, consider Hevo Data. It’s the right choice for simplifying your data analysis and improving your marketing strategies.
Choose the right marketing analytics tools that align with your goals and audience, and supercharge your marketing efforts in 2023.
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