Influencer Growth: Apps to Help You Shine
Influencer Growth: Apps to Help You Shine
In the ever-evolving world of marketing, influencer marketing has emerged as a powerhouse strategy, with 93% of marketers actively leveraging it. The reason behind this popularity is crystal clear: the return on investment is quite impressive. In fact, the average earned media value per £1 spent on influencer marketing reached a very appealing £4.21 last year. If you’ve dabbled in influencer marketing, you understand the meticulous process it entails – finding the right influencers, convincing them to collaborate, and tracking their performance across various platforms. It’s an exhausting endeavor.
This is where influencer marketing tools come to your rescue. They are meticulously designed to simplify the complexities of influencer marketing, guiding you through every step of the process, from discovering the perfect influencers to executing comprehensive cross-channel campaigns.
Feeling the pressure? It’s time to discover the top influencer marketing tools that will transform your campaigns. Here are some valuable resources to help you along the way:
- Dash – Managing Your Influencer’s Visuals: Dash serves as a centralized repository for all your visual assets, streamlining the organization, retrieval, and sharing of your brand’s images. For example, pet food brand Forthglade leverages Dash to gather user-generated content from its customers and disseminate it across their social channels. Pricing for Dash starts at £79/$109 per month.
- Sprout Social – Insights into Influencer Marketing: Get insights into the world of influencer marketing with Sprout Social. Learn from their expertise and stay updated on the latest trends.
- Bit.ai – Best Channels for Influencers and Creators: Bit.ai provides information on the best channels for influencers and creators. Stay informed about where your influencers are most active.
- Influencer Marketing Hub – Free Influencer Marketing Tools: Discover a range of free influencer marketing tools to enhance your campaigns. It’s a valuable resource for cost-effective solutions.
- AiGrow – The Best Influencer Apps for Working with Influencers on Instagram: If Instagram is a key platform for your influencer marketing, AiGrow offers insights into the best apps to work with Instagram influencers.
What to Look for in an Influencer Marketing Platform
As you delve into the world of influencer marketing, you’ll notice a plethora of tools at your disposal (and this is by no means an exhaustive list). These range from complete influencer marketing solutions that handle every facet of the process to individual tools that excel in specific tasks, such as identifying influencers, crafting pitches, and seamlessly integrating with other marketing applications.
The benefits of influencer marketing are abundant. The right influencer tool can supercharge your campaigns, instill trust, and drive sales. Let’s explore the diverse range of influencer marketing tools at your disposal.
All-in-One Influencer Tools for Small Brands
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Upfluence – for Finding and Connecting with Influencers: Read More
Upfluence is a robust influencer marketing software that simplifies the task of finding and connecting with influencers who possess a substantial social following. The tool accelerates the process of identifying relevant accounts with substantial audiences, streamlining your influencer selection. It also facilitates influencer campaign management, campaign automation, and payment processing from a single platform. Notable brands such as Mapiful, Burrow, and Fuze Tea rely on Upfluence to orchestrate their influencer campaigns. Pricing varies based on your specific needs.
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Tribe – for Sending Product Samples: Read More
Tribe specializes in discovering content creators, executing campaigns, and measuring the return on investment (ROI) generated by influencers. Focused on various industries, including retail and ecommerce, Tribe enables you to upload briefs and collect pitches from micro-influencers, broadening your horizons to unearth exceptional talent. Additionally, Tribe simplifies influencer campaign management, from dispatching product samples to obtaining content approvals and sharing legal documents with influencers. Brands like Carex and Logitech have harnessed Tribe’s capabilities for their influencer marketing efforts. Pricing options include pay-per-use or custom quotes.
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Social Ladder – for Measuring the ROI of Your Campaigns: Read More
Social Ladder offers an all-encompassing solution for your influencer program, facilitating influencer and affiliate management, along with the creation of ambassador marketing strategies. The tool empowers you to distribute tasks across your network, establish interactive leaderboards to infuse healthy competition, and generate highly detailed, customizable reports. These reports prove invaluable when sharing your campaign achievements with team members and stakeholders. Brands such as Tradlands and BeatBox Beverages trust Social Ladder for their influencer campaigns. Pricing is determined based on your business size.
Tools for Managing Influencer Marketing Campaigns
Once you’ve handpicked your influencers, it’s time to set your campaigns in motion. These tools are indispensable for managing the intricate components of each campaign, from crafting briefs and configurations to tracking affiliate links and performance metrics.
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Dash – for Managing Your Influencer’s Visuals: Read More
In the world of influencer management, you’ll likely find yourself responsible for organizing and handling the visual content produced by your influencers. This may encompass curated user-generated content or product reviews from paid partnerships. Dash serves as a centralized repository for all your visual assets, streamlining the organization, retrieval, and sharing of your brand’s images. Dash also offers the ability to rate images based on their performance in your marketing campaigns. For example, pet food brand Forthglade leverages Dash to gather user-generated content from its customers and disseminate it across their social channels. Pricing for Dash starts at £79/$109 per month.
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Aspire – for Campaign Management: Read More
Aspire, previously known as Revfluence, boasts a database of half a million influencers and employs a continually evolving algorithm to connect you with suitable influencers. It excels when it comes to campaign creation, campaign lifecycle management, product tracking, collaborative content tools, and comprehensive campaign analytics – essentially, everything you need for a fruitful campaign. Aspire also encourages influencer whitelisting, offering you more control over influencer posts and their target audience. Well-known brands such as Ruggable and SKINN rely on Aspire to oversee their influencer campaigns. Pricing is available upon request.
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Creator.co – for Bespoke Advice: Read More
Creator.co offers users the option to collaborate with a dedicated campaign specialist, simplifying the process of running hands-off campaigns and managing paid ads in partnership with your influencers. The Collaboration Hub serves as a valuable resource for gathering campaign inspiration and feedback on your ideas. Leading brands like Walmart and Colgate choose Creator.co for their campaigns. Pricing commences at £375 per month for a DIY account.
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Lefty – for Enterprise Brands: Read More
Lefty offers more than just a social media influencer marketplace. It also excels in campaign management. The platform simplifies campaign setup, integration of influencers into existing or new campaigns, and payment management. Notably, beauty brand Guerlain harnesses Lefty’s capabilities to orchestrate its influencer campaigns. Pricing starts at £500 per month.
Tools for Finding Influencers
Discovering the right influencers can be a daunting task if you’re unsure where to start. The following tools aid in finding and filtering influencers based on their chosen platforms, follower counts, and engagement levels.
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HypeAuditor – for Searching for Mega Influencers: Read More
HypeAuditor is a valuable addition to your toolkit if you seek instant access to a robust influencer database, spanning both macro and micro-influencers. With over 50 million influencers registered across Instagram, YouTube, and TikTok, HypeAuditor provides you with the means to expedite your search. The tool permits targeted demographic filtering, making it easier to identify individuals who have previously mentioned your brand. You can also construct organized influencer lists and collaborate with your team. Additionally, HypeAuditor provides in-depth reports, allowing you to analyze metrics like Instagram influencer analytics and flagging fraudulent accounts. Esteemed brands like Dior, L’Oreal, and H&M rely on HypeAuditor. Pricing details are available upon request.
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BuzzSumo – to Discover Who Is Talking About Your Brand: Read More
BuzzSumo’s Find Influencers feature empowers you to explore accounts based on specific filters you designate. You can identify the key players in your industry, scrutinize their social media and blogging statistics, and determine whose content garners the most shares. Furthermore, you can conveniently save your search results for expeditious outreach to the most promising talents. The Tab regularly employs BuzzSumo to pinpoint relevant influencers. A free plan is accessible, while prices for Pro plans begin at £99 per month.
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Julius – for Hand-Picked Influencers: Read More
Julius stands out as a sophisticated influencer discovery engine that doesn’t simply accept any account. The team behind this influencer management tool rigorously vets influencers and enriches the database with relevant data, ensuring top-notch service. You gain access to a selection of 120,000 fully-vetted influencers, supported by 50 different search filters to tailor your influencer selection to your brand’s needs. Established brands like NARS employ Julius to unearth fresh social media talent. Pricing information is available upon request.
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Popular Pays – for Collaborating with Influencers at Scale: Read More
Popular Pays excels in connecting and collaborating with influencers on a grand scale. The tool simplifies the process of discovering and vetting content creators. It enables the segmentation of influencers based on tags, simplifying campaign brief development. This is especially beneficial to your community-building strategy. With Popular Pays, you can craft lists of preferred partners and cultivate brand ambassadors to propel your growth. Notable brands, including Kettle & Fire, Dyson, and Mother Raw, leverage Popular Pays. Pricing details are available upon request.
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Klear – for Building Trust with Your Audience: Read More
Klear is your ally in establishing trust between your target audience and your influencers. The tool permits searches for top talent and enables result filtering based on your preferred social networks, overall influence, and content creation abilities. Renowned brands like Coca-Cola and Unilever utilize Klear to kickstart their influencer campaigns. Pricing information can be obtained upon request.
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Shopify Collabs – for Finding Niche Influencers: Read More
Shopify Collabs, formerly known as Dovetale, specializes in connecting Shopify stores with niche influencers and facilitating enduring relationships. The tool enables the creation of landing pages containing vital campaign information, allowing influencers to quickly assess whether they wish to collaborate with your brand. Moreover, it consolidates all the details of your influencer marketing endeavors in one accessible location, enabling easy access to campaign information, conversations, and affiliate links. Early adopters of Shopify Collabs include Doe and Krave Beauty. The tool is free for stores using Shopify.
Tools for Influencer Relationship Management
Effective communication with your influencers is crucial for the triumph of your campaigns. These tools are indispensable for efficiently managing your influencer relationships.
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Traackr – for Communicating with Many Influencers: Read More
Traackr is a seasoned player in the influencer marketing field, boasting a suite of influencer relationship management tools. After discovering your chosen influencers via a database of manually curated and algorithm-compiled accounts, you can categorize them based on the stage of your relationship. The tool also serves as a comprehensive repository for every communication you’ve had with your influencers, ensuring you never have to dig through endless email threads. Traackr is an ideal solution for tracking the performance of your influencer marketing efforts. Esteemed brands such as Revlon and Amika rely on Traackr for their influencer relationship management. Pricing information is available upon request.
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Grin – for Building Happy Relationships: Read More
Grin’s influencer marketing technology offers a range of valuable influencer marketing features, including influencer search, influencer KPI tracking, and engagement monitoring. What sets Grin apart is its prowess in managing the logistics of your influencer marketing, assisting you in establishing strong and harmonious relationships with your influencers. Brands like Everlane utilize Grin as part of their influencer campaigns. Pricing starts at £2,000 a month.
Tools for User-Generated Content
Sometimes, your customers prove to be your most valuable influencers. These tools empower you to unearth content generated by your customers and share it across your social media platforms.
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Mini Social – for Building a Library of UGC: Read More
Mini Social distinguishes itself as an influencer marketplace dedicated to micro-influencers, individuals with fewer than 100,000 followers. Apart from identifying the best small-scale accounts, you can construct a library of user-generated content. Mini Social offers a flexible pricing structure, with fees determined based on the number of creators you wish to collaborate with. Ecommerce brands like Olipop, Union Wine, and Native make effective use of Mini Social.
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Pixlee – for Briefing Your UGC Campaigns: Read More
Pixlee is a renowned platform for aggregating and curating user-generated content. In addition to discovering accounts that are already endorsing your brand through their content, you can orchestrate your campaigns and brief influencers for your user-generated content initiatives. Moreover, Pixlee simplifies the process of sharing shoppable content from your social media influencers across a variety of marketing channels. Brands like Ooni and Wool and the Gang have harnessed Pixlee’s capabilities.
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Yotpo – for Discovering Best-Fit Customers for UGC Campaigns: Read More
Sometimes, your most valuable influencers are your customers—loyal brand advocates who continue to support your products. Yotpo aids in the aggregation of user-generated content from various online sources and centralizes it for your convenience. Brands like Brooklinen and Allbirds harness Yotpo’s power for their user-generated content campaigns. Yotpo offers a free version, with prices commencing at £19 for Pro plans.
Influencer Marketing Agencies
If you’re seeking expert guidance for your influencer marketing campaigns, dedicated agencies provide a solid starting point.
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HireInfluence – for Small and Growing Brands: Read More
HireInfluence is your go-to agency for expertly managed influencer campaigns. Known as an “elite influencer agency,” this team has honed its processes to ensure the success of each influencer campaign, from the meticulous selection of the right influencers to the development of brand-aligned campaigns across various social channels. Noteworthy brands such as Oreo and Adidas have partnered with HireInfluence in the past. Pricing varies based on the scope of your campaign.
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The Influencer Marketing Factory – for Enterprise Companies: Read More
True to its name, The Influencer Marketing Factory provides comprehensive support for influencer campaigns on a global scale. This agency excels in targeting Gen Z and Millennials on TikTok and Instagram. Its impressive portfolio includes prominent partners such as Sony Music, Google, and Amazon. Pricing is determined based on the scope and scale of your campaigns.
Managing Your Influencer Assets with Dash
As you delve into the realm of influencer marketing, it’s crucial to assemble and organize your visual assets in a readily accessible location. Neglecting the secure storage of visual content can result in lost assets, missed posts, and endless searches for that “picture from last week.” To simplify asset management from the outset, utilize Dash (that’s us ). Dash is a digital asset management (DAM) tool meticulously crafted to help you curate and organize the influencer-created content in a centralized hub. You can easily approve or reject images, set expiration dates on photos, and share content with your agencies. Your team and your influencers can quickly access content for seamless sharing. So, don’t let your visual assets go adrift. Turn to Dash for a streamlined influencer marketing experience.
In conclusion, if you’re looking to grow your influence as a freelancer or small team, consider checking out Subscribed.FYI and Subscribed.FYI Deals. This platform offers a comprehensive solution for understanding, comparing, and managing your SaaS stack, which can be incredibly beneficial for those seeking to enhance productivity and streamline decision-making. With free member-only deals and the ability to manage all your subscriptions in one place, Subscribed.FYI can help you save big and take control of your expenses, ultimately empowering you to make informed decisions about the best SaaS tools for your specific needs.
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