What is CDK Global?

CDK Global is revolutionizing the automotive industry by offering a fully online car buying experience. By digitizing the end-to-end car purchasing process, Roadster is changing the way dealerships sell new cars. With a focus on mobile-first technology, Roadster is disrupting a $1 trillion industry that has yet to see significant innovation. By aggregating inventory, financing, leasing, incentives, and service plan data, Roadster provides customers with complete customization of their car deals, putting the power in the hands of the consumer.

Why Use CDK Global?

In the automotive ecommerce space, CDK Global stands out for:

1. Complete Online Experience: CDK Global offers a seamless online car buying experience, eliminating the need for in-person visits to dealerships. Customers can browse, customize, and purchase their dream car entirely online.
2. Transparency and Customization: CDK Global provides transparency on available inventory and deal terms, allowing customers to tailor their car purchase to their preferences. This level of customization ensures that each deal is personalized to meet the customer’s needs.
3. Mobile Accessibility: With a mobile-first approach, Roadster caters to the modern consumer who prefers to shop and make transactions on their mobile devices. The platform is optimized for mobile use, making car buying convenient and accessible on the go.
4. Innovative Technology: CDK Global leverages innovative technology to streamline the car buying process, making it more efficient and user-friendly. By integrating various data points, Roadster offers a comprehensive solution for customers looking to purchase a new car.

Who is CDK GlobalFor?

CDK Global is ideal for:

1. Tech-Savvy Consumers: Individuals who prefer a digital-first approach to car buying will appreciate Roadster’s online platform and mobile accessibility.
2. Busy Professionals: CDK Global caters to busy professionals who value convenience and efficiency in their car purchasing process. The ability to complete the entire transaction online saves time and hassle.
3. First-Time Car Buyers: Roadster’s transparency and customization options make it an excellent choice for first-time car buyers who may be unfamiliar with the traditional dealership experience.
4. Car Enthusiasts: Those who are passionate about cars and enjoy exploring different options will find CDK Global’s extensive inventory and customization features appealing.

CDK Global is transforming the way cars are bought and sold by offering a fully online experience that prioritizes transparency, customization, and convenience. Whether you’re a tech-savvy consumer, a busy professional, a first-time car buyer, or a car enthusiast, CDK Global provides a modern and innovative solution for purchasing your next vehicle.