Gupshup Reviews 2026: Details, Pricing, & Features | Subscribed.fyi
Sign in to review
Join our community of software reviewers on Subscribed.fyi

Continue With Google
Continue With LinkedIn
Continue Review with Email
Continue with Email
Enter your email to continue.
Continue
Enter your password
Enter your password to finish setting up your account.
Continue
Activate your email
Enter activation code we sent to your email.
Submit
Reset your password
Enter activation code we sent to your email.
Submit
Set your new password
Enter a new password for your account.
Submit
✨ Ask AI Search
Categories
For Business
Log in
Provide My Insights

Gupshup

4.3/5
(3)

Gupshup is a leading conversational engagement platform that enables businesses to automate marketing, commerce, and support across 30+ messaging channels. Supporting over 45,000 global brands, it offers advanced AI-driven solutions, seamless API integrations, and real-time personalization to enhance customer interactions. Trusted by prominent clients, Gupshup streamlines communication, boosts revenue, and improves operational efficiency.

Gupshup

4.3
3
Reviews
68%
Subscribed Score

Available for Claim - This listing is available to be claimed
Claim For Free

Unclaimed

Curated and listed by Subscribed Team

Claim For Free
Works Anywhere
Works Anywhere
Accessible from any device, anytime.
Data-Driven Insights
Data-Driven Insights
Make better decisions with analytics.
Smart Automation
Smart Automation
Save time with AI-powered workflows.

Gupshup is a leading platform in the Customer Service category, offering comprehensive conversational engagement solutions for marketing, commerce, and customer support automation. Trusted by over 45,000 global brands, including Citibank, Unilever, MPL, and Netflix, Gupshup enhances customer experiences while driving revenue growth and reducing costs. With capabilities spanning chatbots, APIs, and omnichannel integration, the platform processes more than 10 billion messages monthly, serving diverse industries across regions like India, Latin America, Europe, and the U.S. Discover exclusive deals. For similar tools, explore WATI and Twilio.

Why Use Gupshup?

Choosing Gupshup unlocks several transformative features for businesses:

  • Comprehensive Conversational AI: Gupshup combines Conversational AI and CPaaS functionalities, ensuring seamless communication across over 30 channels such as WhatsApp, SMS, voice, and web.
  • Powerful Proprietary AI: The platform’s adaptive AI engine enhances interactions by leveraging historic customer data and contextual insights.
  • Enhanced Customer Journeys: Self-serve workflows empower end-to-end automation, minimizing manual intervention while improving user satisfaction.
  • Seamless System Integration: Gupshup aligns with enterprise workflows via effortless API integration, catering to versatile business needs without complexity.
  • Proactive Communication: Businesses can engage customers dynamically, optimizing campaigns and enhancing conversions with tailored, data-driven strategies.

Who is Gupshup For?

Gupshup caters to various industries and user groups:

  • Marketing Teams: Use capabilities like WhatsApp and SMS campaigns to personalize and reach target audiences effectively.
  • Customer Support Teams: Streamline responses with intuitive chatbots, real-time messaging, and proactive outreach.
  • Developers: Simplify workflows with fast API integration, high-speed communication, and comprehensive documentation.
  • Sales Teams: Automate customer interactions, gather leads efficiently, and drive sales through actionable insights.

Gupshup is a robust solution for organizations seeking to enhance engagement, boost efficiency, and deliver unparalleled customer experiences through advanced conversational automation.

Gupshup Summary

Gupshup is a leading platform in the Customer Service category, offering comprehensive conversational engagement solutions for marketing, commerce, and customer support automation. Trusted by over 45,000 global brands, including Citibank, Unilever, MPL, and Netflix, Gupshup enhances customer experiences while driving revenue growth and reducing costs. With capabilities spanning chatbots, APIs, and omnichannel integration, the platform processes more than 10 billion messages monthly, serving diverse industries across regions like India, Latin America, Europe, and the U.S. Discover exclusive deals. For similar tools, explore WATI and Twilio.

Why Use Gupshup?

Choosing Gupshup unlocks several transformative features for businesses:

  • Comprehensive Conversational AI: Gupshup combines Conversational AI and CPaaS functionalities, ensuring seamless communication across over 30 channels such as WhatsApp, SMS, voice, and web.
  • Powerful Proprietary AI: The platform’s adaptive AI engine enhances interactions by leveraging historic customer data and contextual insights.
  • Enhanced Customer Journeys: Self-serve workflows empower end-to-end automation, minimizing manual intervention while improving user satisfaction.
  • Seamless System Integration: Gupshup aligns with enterprise workflows via effortless API integration, catering to versatile business needs without complexity.
  • Proactive Communication: Businesses can engage customers dynamically, optimizing campaigns and enhancing conversions with tailored, data-driven strategies.

Who is Gupshup For?

Gupshup caters to various industries and user groups:

  • Marketing Teams: Use capabilities like WhatsApp and SMS campaigns to personalize and reach target audiences effectively.
  • Customer Support Teams: Streamline responses with intuitive chatbots, real-time messaging, and proactive outreach.
  • Developers: Simplify workflows with fast API integration, high-speed communication, and comprehensive documentation.
  • Sales Teams: Automate customer interactions, gather leads efficiently, and drive sales through actionable insights.

Gupshup is a robust solution for organizations seeking to enhance engagement, boost efficiency, and deliver unparalleled customer experiences through advanced conversational automation.

Gupshup reviews

Learn what people say about Gupshup

4.3
3 Reviews
68%
Subscribed Score

Lear more here about the Subscribed score on how it is composed. Learn more Click here

Overall rating

5
4
3
2
1
CX 3/6

How good is the customer support based on subscribed’s assessment

CX Icon
Security 4/6

How secure is the product based on Subscribed’s assessment?

Security Icon
Ease of Use 5/6

How easy is the product to use, based on Subscribed’s assessment?

EOU Icon
Value 4/6

What is the value for money based on Subscribed’s assessment?

coin Icon
Integration 3/6

How many integrations does the product offer?

gear Icon
Popularity 5/6

How popular is the product?

star
saiprasanna sabinikari Invitation
Senior Test Engineer
See My Portfolio
3 days ago
Share
What exceeded your expectations?
If you want to promote any of your brand using WhatsApp this product is best suited. You can highlight your brand offerings and pricings based on the templates where you can customize them or re-use the existing one and do the promotions.This is whatsapp self-serve platform.
What feels confusing or hard to use?
The onboarding process will have some categories if you are unsure then it's hard to use. However, they provided the docs with steps.
Is there a workflow that could be simpler?
I feel creating apps process could have been simpler without much hustle.
Final thoughts, wrap up what you think
7/10 as you can promote about your business through whatsapp and can reach people/customers easily
Upvote
M Raza Akhter Invitation
QA Engineer
1 week ago
Share
What was your first impression when you started using it?
My first impression of Gupshup was that it looked useful for messaging work. It was not too hard to get started, but I still needed some time to understand a few parts.
Have you experienced any bugs or errors?
I did not face any major problems, but some setup and configuration parts took more time than I expected. A few things also needed extra checking before everything worked properly.
What’s still missing for your needs?
I would like clearer setup guidance and an easier way to handle some advanced features. That would make it easier to use.
Final thoughts, wrap up what you think
I would recommend Gupshup because it is useful for messaging work and saves time. It makes these tasks easier to manage.
Upvote
shakeeb ahmad Organic
web developer
See My Portfolio
2 weeks ago
Share
What exceeded your expectations?
Gupshup exceeded my expectations with its ability to manage multiple messaging channels like WhatsApp, SMS, and social platforms from a single API. The chatbot automation and campaign tools make it easier to handle large volumes of customer conversations.
Have you experienced any bugs or errors?
I didn’t face major bugs, but the platform can sometimes feel complex when configuring advanced chatbot flows or integrations. New users may also experience delays due to template approvals or setup requirements.
What new feature would you love to see added?
A more advanced analytics dashboard and simpler campaign management tools would make it easier to track engagement and performance. Improved built-in automation for marketing workflows would also enhance the platform.
Final thoughts, wrap up what you think
It’s a powerful conversational messaging platform that helps businesses automate customer interactions and manage multiple channels efficiently. However, simplifying the interface and improving analytics would make it even more user-friendly.
Upvote

Gupshup User Reviews

3 User Reviews

saiprasanna sabinikari Invitation
Senior Test Engineer
See My Portfolio
3 days ago
Share
What exceeded your expectations?
If you want to promote any of your brand using WhatsApp this product is best suited. You can highlight your brand offerings and pricings based on the templates where you can customize them or re-use the existing one and do the promotions.This is whatsapp self-serve platform.
What feels confusing or hard to use?
The onboarding process will have some categories if you are unsure then it's hard to use. However, they provided the docs with steps.
Is there a workflow that could be simpler?
I feel creating apps process could have been simpler without much hustle.
Final thoughts, wrap up what you think
7/10 as you can promote about your business through whatsapp and can reach people/customers easily
Upvote
M Raza Akhter Invitation
QA Engineer
1 week ago
Share
What was your first impression when you started using it?
My first impression of Gupshup was that it looked useful for messaging work. It was not too hard to get started, but I still needed some time to understand a few parts.
Have you experienced any bugs or errors?
I did not face any major problems, but some setup and configuration parts took more time than I expected. A few things also needed extra checking before everything worked properly.
What’s still missing for your needs?
I would like clearer setup guidance and an easier way to handle some advanced features. That would make it easier to use.
Final thoughts, wrap up what you think
I would recommend Gupshup because it is useful for messaging work and saves time. It makes these tasks easier to manage.
Upvote
shakeeb ahmad Organic
web developer
See My Portfolio
2 weeks ago
Share
What exceeded your expectations?
Gupshup exceeded my expectations with its ability to manage multiple messaging channels like WhatsApp, SMS, and social platforms from a single API. The chatbot automation and campaign tools make it easier to handle large volumes of customer conversations.
Have you experienced any bugs or errors?
I didn’t face major bugs, but the platform can sometimes feel complex when configuring advanced chatbot flows or integrations. New users may also experience delays due to template approvals or setup requirements.
What new feature would you love to see added?
A more advanced analytics dashboard and simpler campaign management tools would make it easier to track engagement and performance. Improved built-in automation for marketing workflows would also enhance the platform.
Final thoughts, wrap up what you think
It’s a powerful conversational messaging platform that helps businesses automate customer interactions and manage multiple channels efficiently. However, simplifying the interface and improving analytics would make it even more user-friendly.
Upvote
Reviews from G2, Capterra, Trustpilot
info Icon

These ratings come directly from third-party platforms like G2, Capterra, and Trustpilot. They reflect real user feedback collected independently on those sites.

Gupshup

Pricing Range
info Icon

This only an estimated pricing range, visit Gupshup pricing page to access all the information by clicking “Visit Now”.

Not specified.
Deals Available

This product comes with a special deal, see details

Visit Now
✨ Ask AI about pricing
68% Subscribed Score
info Icon

The Subscribed Score is an independent rating that combines user reviews, features, and value-for-money from multiple trusted sources. It’s designed as a quick benchmark, not a guarantee of individual experience.

Analysis

Gupshup is a leading platform in the Customer Service category, offering comprehensive conversational engagement solutions for marketing, commerce, and customer support automation. Trusted by over 45,000 global brands, including Citibank, Unilever, MPL, and Netflix, Gupshup enhances customer experiences while driving revenue growth and reducing costs. With capabilities spanning chatbots, APIs, and omnichannel integration, the platform processes more than 10 billion messages monthly, serving diverse industries across regions like India, Latin America, Europe, and the U.S. Discover exclusive deals. For similar tools, explore WATI and Twilio.

Why Use Gupshup?

Choosing Gupshup unlocks several transformative features for businesses:

  • Comprehensive Conversational AI: Gupshup combines Conversational AI and CPaaS functionalities, ensuring seamless communication across over 30 channels such as WhatsApp, SMS, voice, and web.
  • Powerful Proprietary AI: The platform’s adaptive AI engine enhances interactions by leveraging historic customer data and contextual insights.
  • Enhanced Customer Journeys: Self-serve workflows empower end-to-end automation, minimizing manual intervention while improving user satisfaction.
  • Seamless System Integration: Gupshup aligns with enterprise workflows via effortless API integration, catering to versatile business needs without complexity.
  • Proactive Communication: Businesses can engage customers dynamically, optimizing campaigns and enhancing conversions with tailored, data-driven strategies.

Who is Gupshup For?

Gupshup caters to various industries and user groups:

  • Marketing Teams: Use capabilities like WhatsApp and SMS campaigns to personalize and reach target audiences effectively.
  • Customer Support Teams: Streamline responses with intuitive chatbots, real-time messaging, and proactive outreach.
  • Developers: Simplify workflows with fast API integration, high-speed communication, and comprehensive documentation.
  • Sales Teams: Automate customer interactions, gather leads efficiently, and drive sales through actionable insights.

Gupshup is a robust solution for organizations seeking to enhance engagement, boost efficiency, and deliver unparalleled customer experiences through advanced conversational automation.

Pros
  • Easy-to-use and intuitive platform.
  • Smooth API integration and reliable functionality.
  • Proactive and responsive support team.
  • Comprehensive features for marketing campaigns.
Cons
  • Customer support speed needs improvement.
  • Limited real-time reporting and analytics.
  • High pricing compared to competitors.
  • Clunky journey management and template processes.
Subscribed Score Metrics
24/36 Metric achieved
MetricsScore
Customer Support3/6
Security4/6
Ease of Use5/6
Value of Money4/6
Integration3/6
Popularity5/6
Radar Chart Table View
Ease of Use
Measures how simple and intuitive the product is to use, including setup, navigation, and overall user experience
5/6 Metric Checks
Security
Compares the product`s features, quality, and pricing to determine its overall cost-effectiveness.
4/6 Metric Checks
Value of Money
Assesses the product`s ability to protect data, prevent breaches, and comply with industry standards.
4/6 Metric Checks
Customer Support
Reflects the responsiveness, helpfulness, and quality of assistance provided by the product`s support team.
3/6 Metric Checks
Integrations
Evaluates how well the product connects with other tools and platforms, enabling seamless workflows.
3/6 Metric Checks
Gupshup Pricing Range
Not specified.

Gupshup Showcase
info Icon

A curated gallery of real screenshots and use cases from the product, so you can see how it works before trying it.

Gupshup Full Screen Icon
Gupshup Full Screen Icon
https://www.youtube.com/watch?v=IdZW-HzMD04
Full Screen Icon
https://www.youtube.com/watch?v=UX7zD5kWM-E
Full Screen Icon
Gupshup
Gupshup

What else exists next to Gupshup
info Icon

A list of platforms similar to Gupshup, helping you evaluate which tool best matches your needs.

Need to cancel Gupshup? Here is how
info Icon

Thinking about how to cancel Gupshup this is how you do it!

To cancel a Gupshup product:

  • Notify Gupshup in writing within the specified terms.
  • Cease all use of the Gupshup Platform and delete all copies of Gupshup Content.
  • Refunds may be eligible under certain conditions, such as non-usage within 7 days of recharge.
  • Contact the grievance officer for any issues related to the cancellation or refund process.

How to Cancel the Gupshup

To cancel a Gupshup product:

  • Notify Gupshup in writing within the specified terms.
  • Cease all use of the Gupshup Platform and delete all copies of Gupshup Content.
  • Refunds may be eligible under certain conditions, such as non-usage within 7 days of recharge.
  • Contact the grievance officer for any issues related to the cancellation or refund process.
Every else you need to know about Gupshup
info Icon

A collection of FAQs, guides, alternatives, and comparisons to help you quickly understand if Gupshup is right for you.

Pricing Range
info Icon

This only an estimated pricing range, visit Gupshup pricing page to access all the information by clicking “Visit Now”.

Not specified.
Visit Now
Deals Available

This product comes with a special deal, see details

This product comes with a special deal, see details