Kissmetrics is a customer analytics platform that tracks user behavior across websites and applications. It offers comprehensive user tracking, actionable insights, behavioral segmentation, and seamless integration, benefiting marketers, product managers, e-commerce, and SaaS companies.
Kissmetrics is an advanced analytics platform tailored for marketers, developers, and product teams to track detailed user behavior, segment audiences, and run automated campaigns. Key features include funnel analysis, A/B testing, cohort tracking, and real-time reporting. Pricing starts at $299/month (Silver Plan), scaling up for larger user bases. Compared to competitors like Mixpanel and Amplitude, its focus on behavioral data and campaign automation is a distinct edge, though its steeper learning curve and pricing may deter smaller businesses. Customer support is highly rated, offering email and chat options even at lower tiers. For mid-sized to large businesses, Kissmetrics offers robust data insights, though alternatives like Mixpanel are often cheaper for similar features. Cost-effectiveness is average; better value comes with higher-budget plans.