Later is a social media management tool ideal for marketers, small businesses, and content creators. It features a visual drag-and-drop planner, post scheduling for multiple platforms, automated Instagram tools (e.g., hashtags, analytics, auto-publish), shoppable links, and robust insights. Pricing starts at $0 for individuals with limited posts, up to $80/month for advanced plans supporting multiple users. Compared to alternatives like Hootsuite and Buffer, Later is user-friendly but lacks some advanced integrations. It suits Instagram-focused strategies but is less versatile for broader campaigns. Customer support is reliable, and its affordability makes it a good entry-level choice for small users.