How to Reduce Your Mixmax Subscription Cost

Mixmax makes email as powerful as web pages by enabling actions like completing purchases, confirming expense reports, scheduling events, and answering surveys—all within an email, no plugins required. With a background from companies like Apple, Google, and Skype, the Mixmax team aims to maximize productivity and expressiveness in email communication.

Minimum estimated potential saving – 13%.

How to Reduce the Cost of Mixmax Subscription

Direct Cost Reduction Techniques

Optimize User Licenses:

• Audit User Licenses: Regularly review and remove inactive user accounts to avoid paying for unused licenses.
• Permission Sets: Assign specific functionalities using permission sets instead of full licenses for users with basic needs.

Data Storage Management:

• Archive Old Data: Implement data archiving to manage storage costs effectively.
• Data Validation Rules: Use data validation rules to prevent unnecessary data entry, optimizing storage usage.

Process Automation:

• Workflow and Approval Processes: Automate repetitive tasks and approval processes to reduce the need for additional licenses and enhance efficiency.

Implementing Workarounds to Reduce Subscription Costs

Integrations with Free/Freemium Tools:

• Zapier: Use Zapier to automate tasks such as basic data cleansing, potentially reducing the need for additional licenses.
• Slack: Integrate with free tools like Slack for internal communication and collaboration, reducing dependence on Mixmax’s internal features.

Bundling Options for Cost Savings

Pairing/Bundling for Discounts:

• Partner Programs: Investigate if your company qualifies for partner discounts through collaborations with other software providers. Some cloud storage services, for example, offer discounts when bundled with platforms like Salesforce.

Negotiating with Support

Contact Customer Support for Discounts

• Discuss Usage Patterns: Engage with Mixmax support to discuss your current usage patterns. They might offer discounts based on your specific needs and historical data.
• Negotiate Renewal Rates: Before renewing your subscription, negotiate renewal rates with support. Demonstrating loyalty and commitment to the platform can sometimes lead to better pricing.

Switching Subscription Types

Annual Subscriptions

• Switch to Annual Billing: Opt for annual subscriptions to benefit from discounts typically offered for long-term commitments compared to monthly billing.

Reducing Inactive Users

• Review User Activity: Regularly review user activity and remove inactive licenses to optimize costs.

Alternatives to Mixmax

Exploring Alternative Solutions

Consider these alternatives for potential cost savings:

• Yesware: A tool that provides email tracking, templates, and CRM integration to enhance email productivity. Learn more about Yesware.
• Mailshake: A sales engagement tool that automates outreach via email, social media, and phone. Learn more about Mailshake.
• Streak: A CRM integrated into Gmail that helps manage sales, projects, and customer support directly from your inbox. Learn more about Streak.
• Mixmax Alternatives: For more open-source solutions, explore tools that might offer similar functionalities at a lower cost. Use resources like “Opensource for Mixmax” to find applicable tools.

By implementing these strategies, negotiating with support, and exploring alternative solutions, you can effectively manage and reduce your Mixmax subscription costs while maintaining essential functionalities for your business operations.