How to Cancel SevenRooms

To create a full cancellation instruction for the SevenRooms product, follow these steps:

Step 1: Establish a Clear Cancellation Policy

Clearly define your cancellation policy, including any fees associated with late cancellations or no-shows. This policy should be based on your typical reservation value and should be reasonable to avoid deterring guests. For example, a restaurant might charge 20% to 30% of the average order value as a cancellation fee.

Step 2: Communicate the Policy

Display your cancellation policy prominently during the booking process. Use SevenRooms’ booking widget to inform guests of your policy when they make reservations. Ensure guests agree to the policy by requiring them to click a checkbox before securing their reservation.

Step 3: Collect Payment Details

Use SevenRooms to collect credit card information from guests when they make reservations. This helps reduce no-shows and ensures that cancellation fees can be applied if necessary.

Step 4: Automate Reminders

Utilize SevenRooms’ marketing automation tools to send reminder emails and texts to guests about their reservations and your cancellation policy. This keeps the policy fresh in their minds and reduces late cancellations.

Step 5: Handle Cancellations and No-Shows

• Allow guests a fair grace period to cancel without penalty.
• Be prepared to waive fees in genuine emergencies or unforeseen circumstances.
• Use SevenRooms’ CRM to track guest history and identify frequent no-shows or late cancellations.
• Engage with these guests through targeted marketing campaigns to encourage future bookings.

Step 6: Monitor and Adjust

Regularly review the performance of your cancellation policy using SevenRooms’ reporting suite. Adjust the policy as needed to balance guest satisfaction with revenue protection.