Xero is a cloud-based accounting software designed for small businesses and freelancers, like accountants, marketers, and startup founders. Key features include invoicing, expense tracking, inventory management, payroll, and bank reconciliation. Its real-time dashboards and 800+ app integrations enhance usability. It offers three plans: Starter ($13/month), Standard ($37/month), and Premium ($70/month). While praised for ease of use and scalability, its learning curve and occasional performance lags impact user experience. Compared to QuickBooks, Xero stands out with unlimited users and robust customization but lacks advanced reporting. Customer support is helpful but could improve response times. It’s cost-effective, especially for growing businesses.