Octane11 is a comprehensive B2B marketing analytics platform designed to unify fragmented marketing data across multiple channels and connect it directly to real accounts and pipeline. The platform consolidates signals from paid ads, video, CTV, social media, search, web analytics, email, and CRM systems into a single unified dashboard.

Why Use Octane11?

AI-Powered Analytics: Octane11’s AI insights layer enables marketers of all skill levels to query performance, surface anomalies, and generate board-ready summaries in plain English without requiring deep technical expertise.

Multi-Touch Attribution: The platform provides visibility into the number of touches and their timing for each channel that leads to a conversion, helping validate digital media strategy and make informed budget decisions beyond last-touch attribution models.

Rapid Implementation: The platform connects in minutes through native integrations with 100+ marketing and sales tools, minimizing setup complexity and deployment time.

Key Features and Benefits

• Account-Level Analytics: Maps every marketing signal—paid impressions, website visits, form fills, email opens, sales calls—to companies in your pipeline
• B2B-Specific Dashboards: Leverage built-in dashboards designed for B2B workflows or export enriched data to BI platforms like Tableau, Datorama, or Looker
• Data Integration: Connects directly with MarTech tools or your data warehouse, performing B2B-specific transformation and enrichment
• Flexible Deployment: Delivers enhanced data to built-in analytics or pushes directly to tools like Salesforce, Outreach, or Salesloft
• Faster Reporting: Customers report significantly reduced reporting times and accelerated sales cycles from initial meeting to close

Who is Octane11 For?

Octane11 is ideal for B2B marketing teams, sales operations professionals, and marketing leaders who need to demonstrate marketing impact on pipeline and revenue. The platform serves enterprises and mid-market companies looking to consolidate their marketing data and improve cross-team collaboration between marketing, sales, product development, and customer service.