AdScale is an AI-driven platform that optimizes and automates PPC campaign management across multiple advertising channels. It provides features like real-time bid adjustments, cross-platform budget management, actionable insights, and detailed reporting to boost ROI while minimizing management effort. Designed for advertisers and eCommerce businesses, AdScale streamlines ad creation and performance with advanced targeting and fraud protection tools.
AdScale is an AI-driven paid search advertising platform designed for marketers, offering features like cross-channel budget management, 24/7 bid optimization, keyword optimization, and automated reporting. It’s ideal for marketers looking to increase ROI (+30%) while reducing campaign management time (-80%). Pros include seamless multi-platform integration and robust analytics, while cons involve higher pricing and occasional dashboard issues. Pricing is based on ad spend and includes plans for advertisers, agencies, and e-commerce businesses, starting at €99/month plus 2% of ad spend.
Compared to alternatives (e.g., Google Ads, Semrush), AdScale excels in automation and ease of use but may lack advanced versatility for experts. Customer support is regarded as responsive but uneven, with cost-effectiveness varying based on budget size. Suitable for small to mid-size marketers focused on scaling without significant admin effort.
AdRoll is a comprehensive marketing platform that unifies display, social, and email advertising to drive business growth. Leveraging automation and machine learning, it helps brands optimize campaigns, create personalized experiences, and boost revenue effectively. Trusted by over 140,000 businesses since 2007, AdRoll simplifies marketing efforts with innovative retargeting and cross-channel solutions.