ActiveCampaign Reviews - Pros & Cons, Ratings & more - 2025
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ActiveCampaign
88%
Overview Reviews Deals Videos Pricing Experience Cancellation FAQ Alternatives
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  • Conversational Marketing Software
  • ActiveCampaign
  • Review

    • ActiveCampaign

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    88%

    Active Campaign is a marketing platform offering email marketing, automation, CRM, and sales automation, designed for personalized customer engagement and efficient business growth across various channels.

    Overview Reviews Deals Videos Pricing Experience Cancellation FAQ Alternatives

    Subscribed Reviews

    88% Subscribed Score

    Analysis

    ActiveCampaign is an all-in-one marketing automation platform tailored for businesses, offering tools such as email marketing, customer relationship management (CRM), and sales automation. Key features include robust segmentation, AI-driven automation, and integration with over 900 apps. It’s perfect for marketers and small to medium-sized businesses looking to streamline campaigns and nurture leads effectively. Pricing ranges from $15/month (Starter) to $145/month (Enterprise). Compared to alternatives like Mailchimp and Brevo, ActiveCampaign offers superior CRM integration but can feel overwhelming for beginners. Customer support is highly rated, making it a cost-effective option for personalized engagement. While ideal for marketers, designers and developers may find features excessive for their needs.

    Subscribed Score Metrics
    31/36 Metric achieved
    Ease of Use
    Measures how simple and intuitive the product is to use, including setup, navigation, and overall user experience
    5/6 Metric Checks
    Security
    Compares the product’s features, quality, and pricing to determine its overall cost-effectiveness.
    4/6 Metric Checks
    Value of Money
    Assesses the product’s ability to protect data, prevent breaches, and comply with industry standards.
    5/6 Metric Checks
    Customer Support
    Reflects the responsiveness, helpfulness, and quality of assistance provided by the product’s support team.
    5/6 Metric Checks
    Integrations
    Evaluates how well the product connects with other tools and platforms, enabling seamless workflows.
    6/6 Metric Checks
    MetricsScore
    Customer Support5/6
    Security4/6
    Ease of Use5/6
    Value of Money5/6
    Integration6/6
    Popularity6/6
    Radar Chart Table View
    Pros & Cons
    Powerful automation workflows
    Effective lead segmentation
    Comprehensive reporting tools
    User-friendly email builder
    Steep learning curve
    Slow and clunky automation builder
    Pricing increases with contacts
    Basic landing page builder

    Reviews of ActiveCampaign from other platforms

    4.5
    (13656)
    4.5
    (13656 Reviews)
    G2 Review
    4.4
    (2494)
    4.4
    (2494 Reviews)
    Capterra Review
    3.1
    (1052)
    3.1
    (1052 Reviews)
    Trustpilot Review

    Other Alternatives

    Pipedrive is a sales CRM tool for small and medium-sized businesses, offering pipeline management, customizable features, sales automation, and team collaboration. It caters to sales professionals, SMBs, sales managers, and entrepreneurs.

    Zoho CRM is a comprehensive customer relationship management platform. With features like sales automation, analytics, and multichannel communication, it empowers businesses to manage customer interactions effectively and drive sales growth.

    Brevo, powered by Sendinblue, is a comprehensive marketing and communication platform. Offering email, SMS, and automation tools, it empowers businesses to engage audiences effectively and drive growth seamlessly.

    See All alternatives