Iterable is an AI-driven customer communications platform ideal for marketers. It offers multichannel capabilities (email, SMS, push notifications), robust automation, advanced personalization, and segmentation powered by Iterable AI. Its intuitive interface caters to marketers without requiring developers but may involve a learning curve for complex workflows. Compared to Braze or ActiveCampaign, Iterable excels in cross-channel engagement and scalability but is costlier, posing challenges for smaller businesses. Customer support is highly rated. Pricing requires custom quotes, making cost-effectiveness user-dependent.