Optimal Workshop Pricing and Features overview 2025
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Optimal Workshop
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Optimal Workshop

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Optimal Workshop is a comprehensive user research platform that empowers teams to optimize digital experiences with confidence. It offers tools for card sorting, tree testing, first-click testing, surveys, and prototype testing, providing actionable insights for information architecture and usability. Its intuitive interface, diverse testing methods, and extensive participant recruitment streamline the research process for better design decisions.

Pricing and Features

Currently, the provided URLs do not directly link to the pricing page, but based on the information from the other sources:

Pricing Plans for Optimal Workshop

  • Individual Plan: Designed for individual users, this plan is for those who need to conduct regular card sorts or tree tests. The exact price is not specified in the sources, but it is part of the new pricing structure introduced after July 2024.
  • Individual+ Plan: Suitable for individuals with broad UX research needs. The price is not specified.
  • Team Plan: Starts at $416 per month (annual billing) for a minimum of two users, each at $208 per user. This plan is tailored for small teams to collaborate on their research.
  • Enterprise Plan: Customized pricing solutions available upon request, designed for large organizations with high levels of security and privacy requirements.

Legacy Plans (No Longer Available for New Customers)

  • Pro Plan: $208 per month (annual billing), includes unlimited live studies and participant responses.
  • Team Plan (Legacy): $416 per month (annual billing) for a minimum of two users.
  • Enterprise Plan (Legacy): Customized pricing solutions.

Free Trial

  • New customers can take advantage of a 7-day free trial to try out the tools, with up to 9 team members invited to evaluate the tools during this period.