Snapchat is a multimedia messaging platform popular among marketers, designers, and content creators for engaging Gen Z and Millennial audiences. Key features include Snap Ads, Stories, AR filters, and demographic-specific targeting. It is affordable, with discounts for businesses, but has limited analytics and broader audience reach compared to Instagram or TikTok. Snapchat’s ease of use and creative tools are exceptional, but its addictive nature and privacy concerns are drawbacks. Customer support and value are rated highly.