Overview
What is Braze?
Braze is the leading customer engagement platform that empowers brands to create meaningful connections with their customers. As a comprehensive customer engagement platform, Braze enables brands to ingest and process real-time customer data, orchestrate cross-channel marketing campaigns, and continuously evolve their customer engagement strategies. Trusted by global brands like Burger King, Delivery Hero, HBO Max, Mercari, and Venmo, Braze helps businesses engage with billions of monthly active users through personalized and contextually relevant interactions.
Why Use Braze?
In the realm of customer engagement platforms, Braze stands out for:
- Real-Time Data Processing: Braze allows brands to ingest and process customer data in real time, enabling personalized and timely interactions with customers across various channels.
- Cross-Channel Marketing: With Braze, brands can orchestrate and optimize cross-channel marketing campaigns to reach customers where they are most active, ensuring a seamless and consistent brand experience.
- Continuous Optimization: Braze empowers brands to continuously evolve their customer engagement strategies based on real-time insights and feedback, driving long-term customer loyalty and retention.
- Scalability: Last fiscal year, Braze customers sent approximately 1.5 trillion messages to billions of monthly active users, showcasing the platform’s ability to handle large-scale engagement efforts effectively.
Who is Braze For?
Braze caters to a wide range of businesses and industries, including:
- E-commerce Brands: E-commerce brands leverage Braze to deliver personalized shopping experiences, drive conversions, and build customer loyalty through targeted marketing campaigns.
- Media and Entertainment Companies: Media and entertainment companies use Braze to engage audiences with relevant content, promote new releases, and increase user engagement across platforms.
- Tech Startups: Tech startups benefit from Braze’s scalable and flexible platform to launch targeted marketing campaigns, drive user acquisition, and optimize customer engagement strategies.
- Financial Services: Financial services firms utilize Braze to deliver personalized financial advice, promote new services, and enhance customer relationships through tailored communication.
Braze is the go-to platform for brands looking to elevate their customer engagement strategies, drive meaningful interactions, and build long-lasting relationships with their customers. Whether you’re an e-commerce brand, media company, tech startup, or financial services firm, Braze provides the tools and capabilities needed to create impactful customer experiences at scale.
