Awin is a global affiliate marketing platform that enables advertisers and publishers to collaborate effectively, with features like custom links, detailed affiliate tracking, and advanced reporting. Ideal for marketers, agencies, and e-commerce businesses, it offers scalable plans starting at £75/month. Compared to alternatives like impact.com and Partnerize, Awin excels with a vast publisher base and a user-friendly interface but has slower customer support and a paid setup fee. Overall, Awin is a cost-effective, robust solution for scaling affiliate programs.