ActiveCampaign Sales Showdown: Plus vs. Professional

23 October 2023 - Marketing Tools

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ActiveCampaign Sales Showdown: Plus vs. Professional

ActiveCampaign is a popular marketing automation and CRM software with 180K+ customers. But what do the Plus and Professional plans offer? We break down the pricing, features, and help you choose the right plan for your business needs.

ActiveCampaign Pricing Overview

ActiveCampaign’s pricing is as diverse as its features. With 3 products (Marketing, Sales, and Transactional Email), multiple plans, and options for different contacts and users, determining the right plan can be a complex task. The pricing starts at $39/month for the Lite plan, $23/user/month for Sales Plus, and $116/month for the Plus Bundle. You can even opt for higher-tier Enterprise plans with custom features.

Marketing Plans

Marketing Lite: Ideal for startups and small businesses, it starts at $39/month for 1K contacts and 1 user. It includes email marketing automation, a drag & drop editor, 150+ templates, and site and event tracking.
Marketing Plus: Suitable for small to midsize businesses, it offers everything in Lite plus advanced forms, unlimited landing pages, conditional content, and e-commerce integrations. Starting at $70/month for 1K contacts and 3 users.
Marketing Professional: For scaling businesses, this plan builds on Plus with site messages, conversions, predictive sending, Salesforce and Dynamics 365 integrations. Starting at $187/month for 2.5K contacts and 5 users.

Sales Plans

Sales Plus: At $23/user/month, it provides sales automation, account and deal management, site tracking, deal reporting, lead scoring, and task management.
Sales Professional: Priced at $59/user/month, this plan offers everything in Plus, along with sales engagement, automation mapping, Facebook Lead Ads, automation splitting, and win probability.

Bundle Plans

Plus Bundle: Starting at $116/month for 1K contacts and 5 users, it combines features from both Marketing and Sales Plus plans.
Professional Bundle: Priced at $482/month for 2.5K contacts and 10 users, it includes features from both Marketing and Sales Professional plans.

Free Trial and Discounts

ActiveCampaign offers a 14-day free trial where you can have 1 user, add 100 contacts, and send 100 emails. You’ll experience all the features of the Professional Bundle during your trial. For annual plans, you can enjoy discounts ranging from 20-30% based on your plan and contact count. Non-profits can benefit from a 20% discount on all plans.

Comparing ActiveCampaign with Alternatives

To determine whether ActiveCampaign is the right choice for your business, it’s crucial to compare it with alternatives like HubSpot, ConvertKit, GetResponse, and AWeber. Each platform has its own set of features, pricing structures, and target audiences. For instance, HubSpot offers a comprehensive CRM suite with pricing starting from $50/month, while ConvertKit is tailored for creators and starts at $29/month. GetResponse is a cost-effective option with Marketing Automation plans starting at $59/month, and AWeber is suitable for basic email marketing starting at $14.99/month.

Choosing the right platform ultimately depends on your business’s unique needs, budget, and growth goals.

ActiveCampaign Hidden Costs and Onboarding Fees

One of the advantages of ActiveCampaign is its transparency regarding fees. There are no onboarding or setup fees, and the platform offers free online training, digital onboarding, community access, templates, and guides to help you get started.

In summary, ActiveCampaign provides a wide range of pricing plans to cater to businesses of all sizes. Whether you’re a small startup, a midsize e-commerce company, or a large enterprise, ActiveCampaign has a plan to suit your needs. It’s essential to assess your specific requirements and budget before choosing the plan that best aligns with your goals.

Explore ActiveCampaign’s offerings and find the plan that fits your business’s sales and marketing automation needs. Make an informed decision and boost your business with ActiveCampaign.

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