Cross-Posting Rules: Facebook’s Policy Unveiled
Cross-Posting Rules: Facebook’s Policy Unveiled
Facebook allows cross-posting between Facebook Pages and personal profiles, but there are specific rules users need to follow. Understanding Facebook’s cross-posting policies is key to avoiding issues on the platform.
What is Cross-Posting on Facebook?
Cross-posting refers to publishing the same content across multiple Facebook accounts. For example, a user can post content on their personal profile that also automatically gets published to their business Facebook Page or Facebook Group.
Cross-posting enables easier distribution of content to different target audiences. However, Facebook imposes rules to ensure transparency around who originally authored content.
Facebook’s Official Stance on Cross-Posting
Facebook’s Help Center formally addresses rules around cross-posting between personal profiles and Pages.
The key requirements when cross-posting Facebook content are:
- Clearly disclose the original author and publisher for any cross-posted content
- Properly attribute any shared articles, images or other media to the original creator
- Abide by Facebook’s Terms of Service and Community Standards
Content shared from an outside news source or website, for example, must include the proper attribution to avoid copyright issues.
Facebook Cross-Posting Tools
Facebook offers integrated tools to simplify cross-posting to Pages and Groups. These include:
Share Button
The share button beneath posts lets users easily share content from their personal profile to any Pages or Groups where they have admin access.
Connected Apps
Apps like Buffer and Hootsuite enable auto-sharing Facebook posts across multiple connected profiles. These are useful for social media managers handling multiple accounts.
Violating the Cross-Posting Rules
There are consequences for failing to properly follow Facebook’s cross-posting rules, including:
Content Removal – Facebook will remove any cross-posted content lacking proper author or publisher attribution
Page Restrictions – Repeated cross-posting violations can lead to bans on posting or admin privileges being revoked
Account Suspension – Serious or continued breaches of the Terms of Service can result in suspensions
Understanding Facebook’s requirements for cross-posting is crucial for avoiding issues. While cross-posting can expand content reach, proper attribution must always be included.
SaaS Products
Here are some relevant SaaS products for social media managers handling multiple Facebook accounts:
- Buffer is a popular social media management platform enabling organizing, auto-sharing, and analyzing of content across accounts.
- Hootsuite offers social media management functionalities across networks like Facebook and Instagram from one dashboard.
- Sprout Social provides a unified platform to manage social profiles, run analytics, monitor brand mentions and simplify reporting.
- Sendible is an all-in-one platform for social media managers to collaborate, plan content, engage audiences and simplify workflows.
- AgoraPulse allows streamlining social media management across platforms like Facebook and Twitter with scheduling, analytics and team collaboration features.
Conclusion
While cross-posting provides a simple way to share content across Facebook accounts, proper attribution remains necessary. Abiding by Facebook’s formal policies for disclosing the original author and publisher prevents issues like copyright violations or platform restrictions.
Utilizing built-in or third-party tools to facilitate transparent cross-posting enables expanding reach while staying compliant. As social platforms continue updating their rules around sharing practices, maintaining an understanding of current policies remains essential.
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