Effective Content Marketing Platforms for Campaigns
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Effective Content Marketing Platforms for Campaigns
In the ever-evolving realm of digital marketing, the power of content cannot be overstated. As the saying goes, “Content is everything.” Yet, in a landscape where competition is more intense than ever, it’s not just the content itself that matters. Content distribution and marketing platforms have become indispensable tools for organizations striving to make their mark in a crowded online world. The year 2023 is no exception, and to stay ahead, it’s crucial to explore the most effective content marketing platforms. A recent study shows that 47% of companies plan to expand their content teams this year. To help you optimize your content production and distribution, we’ve curated a list of the seven best content marketing platforms for 2023.
1. Exploding Topics – Best For Trending Content
Brian Dean, the mastermind behind Backlinko, founded Exploding Topics, making it a trusted resource in content marketing. After growing Backlinko from the ground up to millions of monthly users, he turned his attention to helping others stay ahead of emerging trends. Exploding Topics employs an advanced algorithm to aggregate data and predict the percentage growth of specific topics. With this data at your fingertips, you can create content early to gain a competitive edge.
2. BuzzSumo – Best For Social Media Content
Since its inception in 2013, BuzzSumo has evolved into a powerful platform for serious content marketers. It offers content discovery, research, monitoring, and influencer insights. The influencer feature, in particular, can significantly boost the chances of your content going viral. By identifying top sharers in your niche, you can reach out to them to expand the reach of your content.
3. Outbrain – Best For Native Content
Outbrain, a pioneer in native content, now dominates the market. It provides a staggering 344 billion monthly content recommendations in over fifty-five countries. Getting started with Outbrain is cost-effective, as you can initiate a campaign with a modest budget of $20 and a CPC (cost per click) of just 0.03 cents. With the ability to quickly extend your content’s reach and strategically retarget users, Outbrain is a wise choice for content marketers.
4. Patreon – Best For Content Membership
Patreon offers a unique platform for content creators. It operates on a premium membership model, allowing content creators to generate income through monthly pledges from patrons. Since its establishment in 2013, Patreon has become a go-to platform for various content creators, including videographers, podcasters, writers, artists, and musicians. If you’re a content creator seeking to make a living without starting a traditional blog, Patreon is your answer.
5. Contently – Best For Content Scheduling
Scheduling content distribution has never been easier, thanks to Contently. This platform enables you to plan the timing and frequency of content distribution across multiple platforms. Its feature, Storybook, employs proprietary technology to predict which topics will have the greatest impact. Additionally, Contently offers SEO recommendations and checks the content’s voice and tone. One of its standout features is access to a premium creative network, which simplifies the process of finding skilled writers, videographers, and designers to create high-impact content. For those seeking an enterprise-level content marketing platform, Contently stands out as a top contender.
6. Scoop.it – Best for Content Curation
Scoop.it is a cloud-based content management platform that scans over 30 million web pages from the internet and social networks. With the integration of WordPress, you can easily publish curated content directly to your website. Leveraging curated content is an excellent way to build trust, provide added value to your audience, and showcase your industry expertise. In fact, Hootsuite recommends a 40% created and 60% curated content ratio for optimal content marketing success.
7. Uberflip – Best For Personalized Content
Uberflip offers content marketers a range of options, but its standout feature is the ability to personalize content for specific audiences. This makes it a popular choice for account-based marketing (ABM). With the content destination feature, marketers can engage audiences with tailored messaging and deliver customized layouts and personalized branding. Given the proven benefits of personalization, content marketers should prioritize tailored messaging.
Conclusion
In today’s fiercely competitive digital landscape, content marketing is not a choice but a necessity. If your organization is not investing in content marketing, you are likely ceding market share to your competitors. The good news is that there’s no shortage of content marketing platforms to help you get started quickly. Choosing the right platform depends on your specific goals and audience, so don’t hesitate to jump in and get your feet wet. Beginning with one of the content marketing platforms mentioned above is a smart move in the right direction. In the fast-paced world of content marketing, these platforms are your allies in achieving success in 2023.
Explore reviews and comparisons of these platforms on Gartner and Shane Barker’s Blog. For more tools and resources, visit CoSchedule, Influencer Marketing Hub, and Search Engine Journal.
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