How do you make a product intro video on a budget?
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Creating a compelling product intro video doesn’t have to cost a fortune. With a bit of creativity and smart planning, you can make a memorable video that showcases your product’s value and connects with your audience. You can see the result below and here.
Here’s how we tackled it:
- Find Your Inspiration: I started by watching a bunch of product videos to see what caught our eye. Finding a style I liked gave me a clear direction for our own video.
- Budget Smartly: Custom content can get pricey, so I focused on being resourceful. Instead of shooting new footage, I used existing materials and free resources to keep costs down.
- Pick the Right Music: Music can make or break a video. I chose a track that fit the vibe I wanted. “Suno” had the perfect beat and mood, and it was easy to work with.
- Build Your Storyboard: I used Canva Video to map out our video. It’s packed with free content from Canva and Pexels, so I could create a storyboard without spending a dime.
- Get Feedback Early: I shared the storyboard with some customers to get their thoughts. Their feedback was invaluable for making sure the video would hit the right notes.
- Use Affordable Editing Tools: CapCut was our go-to for editing. It’s free and has all the features I needed, like AI voice tools, which helped me sync the voice-over perfectly.
- Seek Expert Advice: I also asked for opinions from designers and other pros. Their insights helped refine the video, even though I’m not an expert in design ourselves.
- Iterate and Improve: I kept tweaking the video based on feedback. Testing different music styles and refining the content ensured I ended up with something really polished.
- Invest in a Quality Voice-Over: While AI voice tools were a good start, I found that hiring a professional voice-over artist made a huge difference. The human touch added a lot of authenticity.
- Finalize and Share: Once everything was polished and got the thumbs up from our audience, it was time to share the video. Getting it out there was the final step to boosting our product’s visibility.
By following these steps, we managed to create a great product intro video without blowing the budget and the outcome is still great based on first customer feedback.
