Optimize Your Mastodon Presence with Publer: Automation, Scheduling, and Analytics
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Optimize Your Mastodon Presence with Publer: Automation, Scheduling, and Analytics
In the ever-evolving digital landscape, a strong online presence is essential for individuals and businesses alike. Mastodon, the decentralized social network, is rapidly gaining popularity as a platform for meaningful connections and authentic engagement. With over 1.6 million active users as of September 2023, Mastodon has become a haven for those seeking refuge from the chaos of mainstream social media.
If you’re ready to tap into this distinctive online community and optimize your Mastodon presence, Publer is the tool you need. It goes beyond simple scheduling and offers comprehensive automation, scheduling, and analytics for your Mastodon account.
Introducing Publer for Mastodon
Publer is more than just a scheduler; it’s a platform that empowers you to elevate your Mastodon presence. Whether you’re an individual content creator or a business, Publer has a range of features to help you succeed on Mastodon. Here’s how to make the most of it:
How to Schedule Mastodon Posts with Publer
Mastodon Scheduling has been one of the most requested features on our Feedback Page, and it was about time we finally supported the unique social media network inside our platform.
Mastodon Scheduler – Publer
You can now create, schedule, and manage your Mastodon account directly through Publer by following a few simple steps:
- Connect Your Mastodon Account in Publer: Begin by clicking on “Social Accounts,” located on the left side of your dashboard. Next, find the “Connect” button associated with Mastodon and click on it. It’s smooth sailing after that.
- Choose Your Mastodon Server: After choosing to connect a Mastodon channel, the next step is to select a server. If you do not have an account, create one with your desired server here: Join Mastodon Servers.
All you need to do next is authorize Publer to access your account.
Start Scheduling Toots
Now is where the fun starts! Mastodon is now connected, and you can start to create and schedule your content right from Publer. Just like any other social media network within Publer, Mastodon is also available on our Publer App for easier scheduling on the go. Download the app now for your smartphone or tablet and get scheduling!
Not Just Any Mastodon Scheduler!
Now, hold up! What’s fun about Publer is what lies beyond scheduling!
Yes, Publer is a Mastodon scheduler, but it is also a Mastodon analytics app, a Mastodon automation tool, a Mastodon thread scheduler, a toot booster…
That’s why we prefer to call it a platform rather than a tool.
If you’re familiar with Publer, you are probably using (and loving) some of the best Publer features daily.
The good news is that all these features are now available for Mastodon too! From Watermarks, UTM tracking, and link shortening to shortcodes and signatures…
Here’s a summary of the most powerful Publer features you can take advantage of for your Mastodon account.
Mastodon Analytics – Gaining Valuable Insight With Publer
Analytics is a big part of a social media marketing job. Without proper insights, you’ll end up creating the wrong type of content or addressing the wrong type of audience, and having an overview of what’s happening with your Mastodon account is a must.
Analytics will help you see the bigger picture, as well as hone in on specific data, such as our favorite: The Best Times to Post.
The best times to post is a practical analytics tool that will help you prepare your content calendar by showing you the most active hours of your account, where you’ll be able to get more eyeballs on your posts should you choose to post.
The feature is also incorporated into our interactive Calendar View, so you can easily select and post right from your content calendar!
With Analytics, you’ll also be able to understand how your posts are performing and select the best-performing ones to reuse and repurpose in the future.
Setting Up Scheduling Automation With Publer
This one is for automation enthusiasts! With Publer, you can set up a Mastodon posting schedule to AutoSchedule & Recycle posts.
What we mean by that is pretty simple, actually. On your Mastodon settings inside Publer, you can set up your own posting schedule by creating timeslots on the days and hours you usually like to post.
This means that if you usually like to post memes on Friday, you can create a timeslot on your calendar on the best time to post, and whenever you have new memes to schedule, you skip the hassle of finding the right time to post and just hit “Autoschedule.”
Your memes will then automatically get scheduled on Fridays at your predetermined timeslot.
How To Schedule Mastodon Threads
One of the features we love about Publer is its thread creation feature. With Publer, you can create Mastodon Threads just like you did with Twitter.
Simply create your post and hit the “make a thread” button below your composer! You’ll be able to create Mastodon threads with up to 25 posts!
Schedule Mastodon Boosts With Publer
One of the most overlooked Publer abilities is definitely the ability to schedule boosts. Because you sometimes do not want to create your own content and instead you want to boost published toots.
All you have to do is copy and paste the link of the toot at your Publer composer and simply hit schedule!
A Quick Beginner’s Guide to Mastodon
What is Mastodon? Mastodon is an open-source social network like Twitter but with key differences. It uses a decentralized server network, not a single centralized one, allowing more content control and easier user customization and moderation.
It was created by Eugen Rochko in 2016, and it has grown to be one of the most well-liked decentralized social networks on the internet and has around 1.6 million active users.
Mastodon Dictionary
- Instances: Instances are the sites you can sign up on on the Fediverse, also known as “servers.” They were also known as “communities” for a while, and some people call them “nodes.”
- Toots: Toots are posts, the Mastodon equivalent of tweets.
- CWs: CWs are Content Warnings, used to hide a post underneath a title.
- Favorites: Favorites are the Mastodon equivalent of likes.
- Boosts: Boosts are the Mastodon equivalent of re-tweets.
Two main things to know about Mastodon
- Open-source: Mastodon is developed and maintained by volunteers, and anyone can use it for free.
- Decentralized: Mastodon is not controlled by a single entity. Instead, there are multiple Mastodon servers, each forming its own community while remaining interconnected for interaction.
Why Mastodon is Important for Your Business?
Mastodon offers unique opportunities for businesses to connect with their target audience more meaningfully and authentically.
To leverage Mastodon for marketing, businesses should approach it with a genuine and community-focused mindset. Instead of bombarding users with advertisements, businesses should focus on building relationships and providing value to the community.
Pro Tips:
- One effective strategy is establishing a presence on Mastodon by creating an official account for your business. This allows you to engage with users, share updates, and participate in relevant discussions.
- Another strategy is collaborating with influencers and thought leaders within the Mastodon community. Businesses can amplify their reach and tap into new audiences by partnering with individuals with a strong following and influence.
As you embark on your Mastodon journey, Publer will be your trusted companion, making automation, scheduling, and analytics a breeze. Say goodbye to content chaos and hello to a well-organized, efficient Mastodon presence with Publer! Discover more about Publer for Mastodon or get started with our mobile app available on the App Store and Google Play.
