Social Media Strategies: Real Examples, Real Results
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Social Media Strategies: Real Examples, Real Results
Social media is an integral part of most marketing strategies today. With billions of active users across platforms like Facebook, Instagram, Twitter, and more, social media offers invaluable opportunities to connect with target audiences.
However, simply having social media accounts is not enough. To truly see results, brands need targeted social media strategies. The right tactics and consistent effort can lead to increased awareness, engagement, conversions, and sales.
In this post, we’ll explore some real-world examples of effective social media strategies across key platforms. For each example, we’ll highlight the key results achieved so you can understand the impact and value delivered.
1. Facebook: Petco Drives 38% More Weekly Store Visits
As one of the largest pet specialty retailers in the US, Petco already had an established Facebook presence. However, the brand still saw room for growth by optimizing campaigns to drive in-store traffic.
Petco launched targeted Facebook ads highlighting in-store services and nearby locations. Dynamic ads automatically pulled in the closest stores to each user for maximum relevancy.
The results? Despite having over 10 million existing fans, these optimized ads increased weekly store visits by 38%. They also lifted ad recall to 5X the retail category benchmark. This shows the power of honing in on specific goals with the right Facebook strategy.
2. Instagram: KIND Snacks Grows Followers by 260% With User Photos
As a snack brand focused on using wholesome ingredients, KIND wanted to better connect with health-conscious consumers on Instagram. But instead of more polished photos of their own products, they leveraged user-generated content (UGC).
KIND encouraged followers to share photos of themselves enjoying KIND products. Each month, they reposted the best images and videos to an Instagram story highlight cover.
This simple UGC campaign grew their Instagram following by 260% in just one year. It also lifted engagement substantially by providing fans with authentic content.
3. Twitter: Airbnb Connects With 132 Million Impressions During NYC Blackout
When an unexpected blackout hit New York City in the summer of 2019, Airbnb saw an opportunity to provide value on Twitter. They quickly composed and pinned a tweet offering free housing to those affected by the outage.
This tweet ultimately garnered:
- Over 132 million impressions
- 330,000 total engagements
- 15,000 link clicks to their housing platform
Most importantly, it strengthened goodwill and brand affinity by providing help when New Yorkers needed it most. This reactive strategy delivered immense value from earned media rather than more traditional ads.
4. YouTube: Shein’s Product Videos Drive 1 Million+ Views Each
YouTube can play a major role in social commerce. Fast fashion ecommerce site Shein demonstrated this with short, engaging product videos published across their channel.
These 15-60 second clips provide close-up views of Shein’s clothing items with relatable models. This showcases everyday outfit ideas to over 29 million YouTube subscribers.
On average, each video racks up over 1 million views. For context, Shein gains about 150,000-300,000 new subscribers monthly. So product videos help fuel exponential channel growth through useful content.
5. Pinterest: Lowe’s ‘Project Ideas’ Improve Metrics By 30%
While primarily an ecommerce brand, home improvement retailer Lowe’s gained tremendous value using Pinterest to share DIY concepts. Their “project ideas” pins deliver inspirational content to those planning renovations.
Simple optimizations like consistent posting, relevant pins to group boards, and eye-catching imagery improved key metrics substantially:
- 30% increase in impressions
- 26% boost in engagement rate
- 38% more link clicks back to site projects
This helped Lowe’s build brand authority and position themselves as the top resource for home renovation inspiration on Pinterest.
Key Takeaways For Social Media Marketing Strategies
As these examples show, targeted social media strategies can deliver tremendous value across any platform. But there are some consistent themes in each of these success stories:
Serve the Audience First: Providing truly helpful, relevant content tailored to each platform builds authority and trust. Airbnb’s goodwill Tweet and Shein’s useful product videos both put audience needs front and center.
Optimize Campaigns For Clear Goals: Whether driving site traffic, boosting followers, or increasing brand awareness, the most effective strategies focus on measurable objectives. Petco’s Facebook ads laser-focused on driving in-store visits.
Leverage Platform Best Practices: Understanding what content resonates on each platform is key. KIND Snacks embraced Instagram’s love of authentic photos and videos instead of overly polished branded imagery.
Analyze Performance and Iterate: Consistently measure what content delivers the best results. Lowe’s Pinterest strategy improved over time by determining what pins drove more impressions and engagement.
Relevant Saas Products:
- Sprout Social – social media management and analytics platform
- Hootsuite – social media management dashboard to streamline workflows
- Buffer – social media publishing and analytics to schedule content
- SocialPilot – AI-powered social scheduling, analytics and team collaboration
- HubSpot Social Media Software – integrate social campaigns into inbound methodology
Conclusion
The examples here provide inspiration, but your brand’s social media presence requires customized strategies tailored to your goals, products, and ideal customers. Put in the effort to research and test various tactics across each major platform. Track performance diligently to determine what works. Then double down on the specific strategies that align to your objectives. Over time, this focused approach can deliver amazing results and unmatched return on investment.
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Relevant Links:
- Hootsuite
- Sprout Social
- HubSpot Social Media Software
- SocialPilot
- Buffer
- Airbnb
- Petco targeted Facebook ads
- KIND
- Lowe’s
- Shein
- Subscribed.fyi
