Gupshup Pricing and Features overview 2025
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Gupshup
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Gupshup is a leading conversational engagement platform that enables businesses to automate marketing, commerce, and support across 30+ messaging channels. Supporting over 45,000 global brands, it offers advanced AI-driven solutions, seamless API integrations, and real-time personalization to enhance customer interactions. Trusted by prominent clients, Gupshup streamlines communication, boosts revenue, and improves operational efficiency.

Pricing and Features

Here is the pricing information for Gupshup’s WhatsApp Business API in a table format:

Component Price in USD
WhatsApp per conversation fee
Marketing 0.0107
Utility 0.0014
Authentication 0.0014
Authentication (International) 0.0280
Conversations starting from Ads (Free Entry Point) that click to WhatsApp or Facebook page CTAs FREE
Gupshup per message fee (Applicable for all messages in a conversation)
Template message (for outgoing text) 0.001
Session message (for outgoing and incoming text) 0.001
Additional media (for outgoing text/media above 64KB) FREE
Free credit for testing by Gupshup 5.000