Klaviyo Pricing & Features Overview- Subscribed.FYI
Marketing & Analytics

Klaviyo

Klaviyo is a cloud-based email marketing platform designed specifically for e-commerce businesses. It focuses on helping businesses create personalized and targeted email campaigns based on customer behavior and interactions. With features such as behavioral tracking, automated flows, advanced segmentation, and detailed analytics, Klaviyo empowers e-commerce businesses to drive engagement, increase sales, and build lasting customer relationships. The platform is suitable for online store owners, digital marketers, marketing managers, and online retailers looking to optimize their email marketing strategies for e-commerce success.

Overview

What is Klaviyo?

Klaviyo is a powerful cloud-based email marketing platform designed for e-commerce businesses. Klaviyo specializes in helping businesses create personalized and targeted email campaigns based on customer behavior and interactions. With robust automation features, Klaviyo enables businesses to drive engagement, increase sales, and build lasting customer relationships.

Why Use Klaviyo?

In the realm of e-commerce email marketing, Klaviyo excels by:

  • Behavioral Tracking: Klaviyo allows businesses to track customer behavior and interactions with their e-commerce store. This data is used to create highly targeted and personalized email campaigns.
  • Automated Flows: Businesses can set up automated email flows, such as welcome series, abandoned cart recovery, and post-purchase follow-ups, streamlining communication with customers at every stage of their journey.
  • Segmentation and Personalization: Klaviyo provides advanced segmentation capabilities, enabling businesses to tailor their email campaigns based on customer demographics, preferences, and purchase history for maximum personalization.
  • Analytics and Reporting: The platform offers detailed analytics and reporting tools, allowing businesses to track the performance of their email campaigns, measure key metrics, and make data-driven decisions for optimization.

Who is Klaviyo For?

Klaviyo is ideal for e-commerce businesses of all sizes looking to enhance their email marketing strategies:

  • E-commerce Store Owners: Klaviyo caters to online store owners who want to leverage email marketing to drive sales, nurture customer relationships, and increase customer loyalty.
  • Digital Marketers: Digital marketers use Klaviyo to create targeted campaigns, automate email workflows, and analyze performance metrics, optimizing their e-commerce marketing efforts.
  • Marketing Managers: Marketing managers utilize Klaviyo’s features to plan and execute comprehensive e-commerce email marketing strategies that align with overall business goals.
  • Online Retailers: Online retailers benefit from Klaviyo’s ability to integrate with e-commerce platforms, synchronize customer data, and deliver personalized email experiences to their audience.

In conclusion, Klaviyo stands out as a specialized and effective email marketing platform for e-commerce businesses. Whether you’re a store owner, digital marketer, marketing manager, or online retailer, Klaviyo provides the tools needed to create personalized and impactful email campaigns that drive engagement and boost sales.

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Klaviyo

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Pricing and Features

Product Tier
Pricing
Features

Email + SMS

Monthly Price

$20.00

Yearly Price

$240.00

Monthly Price (Paid Yearly)

$240.00

Free Trial (Weeks)

0

  • Unlimited Contacts Supported: Manage an unlimited number of contacts within your Klaviyo account.
  • Unlimited Monthly Email Sends: Send an unlimited number of emails each month.
  • Unlimited Free Monthly SMS/MMS Credits (At a Max of Unlimited Contacts): Enjoy unlimited SMS/MMS credits each month, aligned with your contact count.
  • Live Email and Chat Support: Access real-time support through live email and chat channels.
  • Access to Company Benchmarks: Gain insights and benchmarks relevant to your industry and company performance.

Email

Monthly Price

$20.00

Yearly Price

$240.00

Monthly Price (Paid Yearly)

$240.00

Free Trial (Weeks)

0

  • Up to 500,000 Contacts Supported: Manage and engage with a substantial contact base.
  • 10,000 Monthly Email Sends: Send up to 10,000 emails per month to your audience.
  • 1,000 Free Monthly SMS/MMS Credits (at a max of 1,000 Contacts): Access free monthly SMS/MMS credits for targeted messaging.
  • Live Email and Chat Support: Receive real-time support through live email and chat channels.
  • Access to Company Benchmarks: Gain insights into industry benchmarks for informed decision-making.

Free

Monthly Price

$0.00

Yearly Price

$0.00

Monthly Price (Paid Yearly)

$0.00

Free Trial (Weeks)

0

  • Up to 150,000 Contacts Supported: Manage a substantial contact list within Klaviyo.
  • 5,000 Monthly Email Sends: Send up to 5,000 emails per month to engage your audience.
  • 150 Free Monthly SMS/MMS Credits (at a Max of 500 Contacts): Use 150 free SMS/MMS credits monthly (max 500 contacts).
  • Live Email and Chat Support: Receive real-time support through live email and chat channels.
  • Access to Company Benchmarks: Gain insights into industry benchmarks for performance analysis.

Enterprise

Pricing

On Request

  • Unlimited Contacts Supported: Accommodate an unlimited number of contacts within Klaviyo.
  • Unlimited Monthly Email Sends: Send an unlimited number of emails every month.
  • Unlimited Free Monthly SMS/MMS Credits (at a max of unlimited contacts): Utilize unlimited monthly SMS/MMS credits for effective mobile communication.
  • Live Email and Chat Support: Access real-time support through both email and chat channels.
  • Access to Company Benchmarks: Gain insights and benchmark your performance against industry standards.

Experience

Cancellation

Steps to Cancel Klaviyo Subscription.

Canceling your Klaviyo subscription is a simple process. For detailed instructions, please refer to the official Klaviyo support page: Klaviyo Subscription Cancellation Guide.

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Product FAQ

What is Klaviyo, and how does it empower businesses with email marketing and customer communication?

Klaviyo is an advanced email marketing platform designed to help businesses engage with customers effectively. It goes beyond traditional email marketing by providing personalized and targeted communication through automation, segmentation, and analytics. Klaviyo is known for its focus on data-driven marketing to create meaningful customer experiences.

How can I start using Klaviyo for email marketing and customer communication?

To start using Klaviyo:

  1. Visit the Klaviyo website at https://www.klaviyo.com/ and sign up for an account.
  2. Set up your account and integrate Klaviyo with your e-commerce platform or other data sources.
  3. Create targeted email campaigns, flows, and segments based on customer behavior and preferences.
  4. Utilize Klaviyo’s analytics to measure performance and optimize your email marketing strategy.

What are the key features of Klaviyo?

Klaviyo offers a range of features for email marketing and customer communication, including:

  • Email Campaigns: Create and send personalized email campaigns to targeted audiences.
  • Automation Flows: Set up automated email flows for welcome series, abandoned carts, and more.
  • Segmentation: Segment your audience based on behavior, demographics, and purchase history.
  • Analytics: Track email performance, measure conversion rates, and gain insights into customer engagement.
  • Integration: Integrate with e-commerce platforms, CRMs, and other tools for seamless data synchronization.

How does Klaviyo help businesses personalize their customer communication?

Klaviyo supports personalized customer communication through:

  • Behavioral Tracking: Track customer behavior and interactions to deliver targeted messaging.
  • Dynamic Content: Use dynamic content blocks to personalize emails based on customer attributes.
  • Personalized Recommendations: Incorporate product recommendations tailored to individual customer preferences.
  • Segmentation: Create segments to send highly relevant content to specific customer groups.

Can Klaviyo be used by businesses of different sizes and industries?

Yes, Klaviyo is suitable for businesses of different sizes and industries by:

  • Flexible Plans: Offering plans that cater to the needs and scale of businesses, from small startups to enterprise-level organizations.
  • Industry Integration: Supporting integration with various e-commerce platforms, making it applicable to businesses in retail, e-commerce, and more.
  • Customization: Allowing users to customize email campaigns, flows, and segmentation to align with their specific industry requirements.
  • Scalability: Adapting to the growth of businesses and evolving marketing needs over time.

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