Rakuten Advertising offers robust affiliate marketing tools, leveraging AI, data insights, and a global partner network for marketers targeting engagement, sales, and loyalty. Key features include advanced reporting, affiliate tracking, multi-channel integration, and strategic campaign optimization. Compared to alternatives like Impact.com or Awin, Rakuten excels in network robustness and user-friendly dashboards but has higher pricing and limited functionality for small budgets. Its support is reliable but could improve in responsiveness. Ideal for experienced marketers, it provides solid ROI but may not suit small businesses. More cost-effective options exist for startups.