Account Closure and Data Deletion:

Southwest Airlines offers customer support to assist with the closure of your Rapid Rewards account. Here’s how to proceed:

1. Customer Support Contact: To initiate the closure of your Rapid Rewards account, you need to contact Southwest Airlines Customer Support. Call them at 1-800-445-5764.
2. Verify Your Identity: When you speak to a customer service representative, be prepared to verify your identity. This may include providing your account information, personal details, and answering security questions.
3. Request Account Closure: Inform the representative that you wish to close your Rapid Rewards account and delete all associated personal information.
4. Follow Confirmation Steps: The customer service representative will guide you through a series of confirmation steps. This may involve confirming your request on multiple screens and providing a reason for closure.
5. Success Message: Upon successful completion of the process, the representative should confirm that your account closure request has been submitted. You may also receive an email confirming the deletion of your account.

Important Considerations:

• Points Redemption: Ensure you redeem any remaining Rapid Rewards points before closing your account, as they will be forfeited upon deletion.
• Pending Transactions: Check for any pending transactions or bookings that need to be resolved before closing your account.
• Data Retention: While Southwest Airlines aims to delete your personal information upon account closure, inquire about their specific data retention policies if you have any concerns. They may retain certain data for legal or regulatory purposes.
• Alternative Solutions: Evaluate whether you require continued use of Southwest Airlines services before definitively closing your Rapid Rewards account. Explore alternative travel rewards programs if necessary.

By following these steps, you can effectively close your Southwest Airlines Rapid Rewards account and initiate the deletion of your personal information through their customer support. Ensure all pending matters are settled before finalizing your request.