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Optimize Broadcast Campaigns with Veritone Attribute – The Premier Attribution Solution
Veritone Attribute is a powerful tool designed to revolutionize broadcast marketing by providing real-time attribution for linear TV and radio ads. This solution enables broadcasters...
Optimize Broadcast Campaigns with Veritone Attribute – The Premier Attribution Solution
Veritone Attribute is a powerful tool designed to revolutionize broadcast marketing by providing real-time attribution for linear TV and radio ads. This solution enables broadcasters to measure campaign performance effectively, correlating ad airings to website traffic, giving marketers the insights needed to optimize strategies and prove return on investment (ROI).
Why Use Veritone Attribute?
In the competitive landscape of advertising, Veritone Attribute stands out by offering:
- Real-Time Tracking: Track and analyze the performance of broadcast campaigns in near real-time, identifying trends like web traffic and new user visits post-ad airings.
- Accurate Attribution: Measure the impact of scheduled and unscheduled ads, including live reads and organic mentions, to demonstrate their contribution to web engagement.
- Custom Dashboards: Visualize campaign data on user-friendly dashboards with metrics such as total ads, associated costs, and website lift.
- Comparative Insights: Benchmark performance across industry and regional categories, gaining valuable insights to outpace competitors.
- Detailed Reporting: Generate shareable, visually appealing reports to showcase ROI, improving client communication and retention.
Who is Veritone Attribute For?
Veritone Attribute is tailored for:
- Broadcasters: Radio and TV broadcasters seeking to validate the effectiveness of their channels and prove ROI to advertisers.
- Advertising Professionals: Agencies and marketers who need actionable insights to optimize ad placements and messaging.
- Sales Teams: Sales executives leveraging attribution data to close deals and retain clients by showcasing the tangible impact of broadcast campaigns.
In conclusion, Veritone Attribute reshapes how broadcasters and advertisers approach marketing attribution, helping them compete more effectively with digital channels. Whether you’re looking to validate radio’s impact, optimize TV campaigns, or bridge the gap between broadcast and online engagement, Veritone Attribute delivers comprehensive insights and proof of performance to drive successful outcomes.
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Steps to Cancel Veritone Attribute Subscription
Veritone Attribute Pricing
To cancel a Veritone Attribute product:
- Check the terms and conditions, as Veritone software licenses are non-cancellable.
- Contact Veritone customer support to discuss potential alternatives or adjustments.
- Review your contract for any specific cancellation clauses or penalties.
- Note that refunds are generally not available for Veritone software licenses.
Most frequent question about Veritone Attribute
Veritone Attribute is an AI-powered media attribution platform designed for radio and TV broadcasters. It helps demonstrate the effectiveness of advertising campaigns by correlating on-air ads, live reads, and organic mentions with website analytics, such as web traffic and purchases, in near real-time.
Veritone Attribute uses AI technologies like audio and video fingerprinting, keyword detection, and optical character recognition to identify and track ads, live reads, and organic mentions. It then correlates this data with the advertiser’s website analytics to show the impact of the ads on web traffic and other metrics.
Key features include flexible attribution timespans, period-over-period analysis, real-time metrics, and the ability to create custom dayparts and attribution windows. It also allows for easy creation of branded, shareable campaign reports and integrates with Google Analytics for comprehensive campaign optimization.
Veritone Attribute helps broadcasters demonstrate the ROI of their ad campaigns, retain clients, and attract new business by providing concrete analytics. For advertisers, it optimizes ad campaigns by showing which elements are most effective, allowing for better allocation of ad spend and improved campaign performance.
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