Veritone Attribute Reviews - Pros & Cons, Ratings & more - 2025
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Veritone Attribute
67%
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    • Veritone Attribute

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    67%

    Veritone Attribute is an AI-powered broadcast attribution solution designed to optimize linear TV and radio ad campaigns. It provides broadcasters with near real-time performance metrics, correlating broadcast ads with web traffic to evaluate ROI. The platform offers comparative data, detailed analytics, and customizable dashboards to enhance campaign effectiveness and client retention.

    Overview Reviews Deals Videos Pricing Experience Cancellation FAQ Alternatives

    Subscribed Reviews

    67% Subscribed Score

    Analysis

    Veritone Attribute is a broadcast attribution solution tailored for broadcasters and marketers to optimize traditional TV/radio campaigns by linking ads to web traffic in near real-time. Key features include tracking ad mentions (live and pre-recorded), correlating web traffic, and visualizing performance through customizable dashboards. While it offers detailed reporting and aids in demonstrating ROI to clients, onboarding can be challenging due to issues with setup and data integration.

    Compared to alternatives like Google Analytics or Semrush, Veritone excels in broadcast-specific attribution but lacks the wide-ranging analytical versatility of these platforms, making it ideal for broadcast marketers instead of general digital marketers or SEO professionals. Pricing is contact-based, and customer support is frequently praised but has occasional delays. Cost-effective for broadcasters seeking clear ROI evidence, it has a slight learning curve for non-technical users.

    Subscribed Score Metrics
    24/36 Metric achieved
    Ease of Use
    Measures how simple and intuitive the product is to use, including setup, navigation, and overall user experience
    4/6 Metric Checks
    Security
    Compares the product’s features, quality, and pricing to determine its overall cost-effectiveness.
    4/6 Metric Checks
    Value of Money
    Assesses the product’s ability to protect data, prevent breaches, and comply with industry standards.
    5/6 Metric Checks
    Customer Support
    Reflects the responsiveness, helpfulness, and quality of assistance provided by the product’s support team.
    4/6 Metric Checks
    Integrations
    Evaluates how well the product connects with other tools and platforms, enabling seamless workflows.
    3/6 Metric Checks
    MetricsScore
    Customer Support4/6
    Security4/6
    Ease of Use4/6
    Value of Money5/6
    Integration3/6
    Popularity4/6
    Radar Chart Table View
    Pros & Cons
    Accurate web lift and ROI data
    User-friendly reports and dashboards
    Strong customer support assistance
    Effective in proving broadcast campaign success
    Steep learning curve for setup
    System bugs and slow data loading
    Issues with matching data/logs
    Clients face difficulty in accessing certain features

    Reviews of Veritone Attribute from other platforms

    4.4
    (18)
    4.4
    (18 Reviews)
    G2 Review
    4
    (27)
    4
    (27 Reviews)
    Capterra Review

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