WorkMagic, a leader in the Marketing and Analytics category, helps e-commerce brands measure the true impact of their marketing. By leveraging automated incrementality testing, refined attribution, and incrementality-calibrated MMM, WorkMagic empowers businesses to optimize ad spend and uncover profitable growth opportunities. Discover data-backed strategies for growth with WorkMagic’s advanced platform. For more marketing tools, consider HubSpot, Mailchimp, SEMrush, and Crazy Egg.

Why Use WorkMagic?

In the realm of marketing measurement and experimentation, WorkMagic excels by:

• Automated Incrementality Testing: Fully automates test design, execution, and calibration for accuracy.
• Geo Testing: Compares campaign effectiveness across geographic regions with test-control setups.
• Incrementality-Adjusted Attribution: Refines attribution models using test signals for reliable insights.
• Calibrated MMM Modeling: Integrates incrementality into MMM to optimize channel-level budgets.
• Halo Effect Measurement: Measures impact across DTC, Amazon, retail, and wholesale sales.
• Seamless Integration: Shopify-ready setup enables first test launch in one week.

Who is WorkMagic For?

WorkMagic is suitable for a variety of users, including:

• E-commerce Brands: Brands seeking accurate insights into their true marketing impact.
• Marketing Teams: Teams optimizing cross-channel campaigns and budget allocation strategies.
• Growth Managers: Professionals aiming to scale revenue efficiently with data-driven actions.
• Business Owners: Owners who want to measure ROI across sales channels effectively.

In conclusion, WorkMagic is a powerful incrementality-based platform for e-commerce brands. Whether you’re a marketer, growth manager, or business owner, WorkMagic equips you with the most accurate insights to optimize campaigns, allocate budgets, and drive profitable growth.