Zurple Reviews - Pros & Cons, Ratings & more - 2025
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Zurple
59%
Overview Reviews Deals Videos Pricing Experience Cancellation FAQ Alternatives
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  • Real Estate Lead Generation
  • Zurple
  • Review

    • Zurple

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    59%

    Zurple is an AI-driven platform designed for real estate agents to automate lead nurturing and conversion. Its behavior-based tools analyze user activity, send personalized follow-up emails, and notify agents of hot leads. With features like lead management, marketing automation, and IDX website integration, Zurple streamlines workflows, helping agents focus on closing deals. Ideal for professionals seeking efficient, data-driven engagement with potential buyers and sellers.

    Overview Reviews Deals Videos Pricing Experience Cancellation FAQ Alternatives

    Subscribed Reviews

    59% Subscribed Score

    Analysis

    Zurple is a Real Estate CRM tailored for agents, leveraging AI for lead management, behavior-based nurturing, and personalized follow-ups. Its key strengths include automated email campaigns, comprehensive dashboards, MLS integration, and lead behavior analytics, which allow agents to optimize client conversion workflows. Pricing is slightly higher for SMBs, but mid-market pricing is competitive.

    Compared to alternatives like BoomTown and BoldTrail, Zurple offers strong automation but struggles with lead quality, limited app functionality, and weaker customer support. While ideal for new or small agencies seeking automation, experienced agents might prefer more robust platforms with superior lead accuracy.

    Customer support is decent but inconsistent, and its overall ROI depends on long-term lead nurturing. Despite drawbacks, its cost-effectiveness shines for agents focused on increasing client engagement with less manual effort.

    Subscribed Score Metrics
    21/36 Metric achieved
    Ease of Use
    Measures how simple and intuitive the product is to use, including setup, navigation, and overall user experience
    5/6 Metric Checks
    Security
    Compares the product’s features, quality, and pricing to determine its overall cost-effectiveness.
    3/6 Metric Checks
    Value of Money
    Assesses the product’s ability to protect data, prevent breaches, and comply with industry standards.
    3/6 Metric Checks
    Customer Support
    Reflects the responsiveness, helpfulness, and quality of assistance provided by the product’s support team.
    4/6 Metric Checks
    Integrations
    Evaluates how well the product connects with other tools and platforms, enabling seamless workflows.
    2/6 Metric Checks
    MetricsScore
    Customer Support4/6
    Security3/6
    Ease of Use5/6
    Value of Money3/6
    Integration2/6
    Popularity4/6
    Radar Chart Table View
    Pros & Cons
    Automates lead follow-up effectively
    User-friendly interface and features
    Good ROI for some experienced users
    Saves time with AI-driven processes
    Low-quality or unresponsive leads reported
    Issues with cancellation policy
    Limited search and customization features
    Expensive compared to alternatives

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