Where Marketing Automation Is Used: Industry Applications and Impact

10 January 2024 - Automation Tools

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Where Marketing Automation Is Used: Industry Applications and Impact

Marketing automation delivers significant benefits across virtually all industries and business models by streamlining repetitive tasks, improving efficiency, and driving more personalized engagements.

Let’s examine how top industries leverage marketing automation to achieve key objectives and impact business growth.

Software/SaaS

Lead nurturing via segmented drip campaigns helps convert prospects spanning long buying cycles.
Account-based marketing automation assists with targeted outreach to key high-value accounts.
Web personalization and behavior-based triggers deliver tailored on-site experiences.
AI-enabled chatbots handle common customer queries to streamline support.

Examples: HubSpot Marketing Hub, Marketo Engage

Ecommerce

Shopping cart and browse abandonment triggers bring shoppers back to complete purchases.
Post-purchase follow-ups build loyalty through reviews, additional purchases, etc.
Segmented email content keeps customers engaged with relevant offers and information.
Pop-ups and in-site messaging deliver personalized recommendations.

Examples: Omnisend, Klaviyo

Financial Services

Multi-channel nurturing helps educate prospects and drive conversions.
Segmented audience messaging delivers personalized tips, offers and information matched to customer needs.
Account update and renewal reminders minimize churn.
Appointment booking automation simplifies scheduling.

Examples: Ontraport, Drip

Healthcare

Appointment reminders and follow-ups reduce no-shows and keep patients engaged.
Health/wellness content helps build patient relationships and clinic authority.
Segmented patient journeys guide different care paths and optimize outcomes.
Post-discharge check-ins ensure proper follow-up care.

Examples: Everseat, [Bridge Patient Portal](https://www.bridge patientportal.com/)

Marketing Agencies

Workflows nurture prospects to become qualified leads and clients.
Retargeting brings back past prospects for renewed opportunities.
Client onboarding automation delivers great first impressions.
Retainer expiration and renewal alerts mitigate churn.

Examples: Drip, Customer.io

Education

Personalized email campaigns engage prospective students in the admissions process.
Segmented messaging provides stage-specific information on financial aid, choosing a major, etc.
Post-enrollment onboarding automation guides the transition into school.
Alumni nurturing builds lifelong relationships and promotes donations.

Examples: HubSpot Marketing Hub, SharpSpring

Hospitality

Post-stay surveys collect guest feedback to improve experiences.
Special offers and loyalty messaging maintain ongoing guest relationships.
Pre-arrival messaging gets guests excited for their stays.
Review collection helps drive new bookings through social proof.

Examples: TravelTripper, Revinate

Nonprofits

Segmented email journeys matched to interests cultivate ongoing donor engagement.
Event promotion and signup automation simplifies RSVP management.
Peer-to-peer fundraising campaigns maximize giving days and other events.
Milestone triggers and messaging guides donors up giving tiers.

Examples: Bloomerang, Donorbox

The capabilities of today’s marketing automation platforms allow virtually any company to achieve more personalized, optimized customer engagements. But with so many powerful tools now available, managing numerous disparate applications can become complex and costly.

This is where a subscription management platform like Subscribed.FYI can simplify your martech stack. With Subscribed.FYI, you gain complete visibility into your software subscriptions and can track usage metrics to rationalize investments.

Built-in budget alerts ensure you never overspend on marketing automation and other tools. You can also easily switch plans or leverage Subscribed.FYI Deals when discounts are available to optimize spending.

Consolidating all your marketing technology subscriptions in one place gives you the big picture you need to maximize ROI. Subscribed.FYI complements your stack by helping manage budgets and simplify workflows.

In our complex martech landscape, centralized subscription oversight is key to getting the highest return on investment from your marketing automation and other software tools.

Conclusion

Marketing automation empowers companies across sectors to drive growth through highly personalized, optimized customer engagements automated across channels and touchpoints.

Sophisticated segmentation matched with the right emotionally resonant messaging is pivotal for conversions and loyalty. Automation ensures communications are timely, consistent and data-driven.

But today’s 5000+ martech solutions also create potential for redundant and underutilized spend. Gaining control of your marketing technology subscriptions is essential for spending smart.

This reinforces the value of a platform likeSubscribed.FYI for consolidated visibility and management. By providing insights into actual software usage and enabling fluid plan adjustments, Subscribed.FYI allows you to maximize value from your marketing automation and martech stack investments.

In our complex martech ecosystem, oversight and budget optimization are integral for impactful marketing.

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