Klaviyo Pricing and Features overview 2025
Categories
Explore by Category
  • Analytics Tools and Software
  • Banking, Finance, Money & Insurance
  • Collaboration and Productivity Software
  • Creative Tools
  • Customer Service Software
  • Development Software
  • Healthcare & Medical Services
  • Human Resource Software
  • Marketing Software
  • Security Software
See All Categories
Klaviyo
80%
Visit Website
80%

Klaviyo is a cloud-based email marketing platform designed specifically for e-commerce businesses. It focuses on helping businesses create personalized and targeted email campaigns based on customer behavior and interactions. With features such as behavioral tracking, automated flows, advanced segmentation, and detailed analytics, Klaviyo empowers e-commerce businesses to drive engagement, increase sales, and build lasting customer relationships. The platform is suitable for online store owners, digital marketers, marketing managers, and online retailers looking to optimize their email marketing strategies for e-commerce success.

Pricing and Features

Currently, the provided URLs do not include the specific pricing page, but here is the pricing information based on the other sources:

Klaviyo’s pricing model is based on the number of email contacts and email/SMS sends per month.

Free Plan

  • Up to 250 contacts
  • Up to 500 email sends
  • Access to Klaviyo’s core features, including segmentation and reporting

Paid Plans

  • The cost increases progressively based on the number of contacts. Here is a general breakdown:
    • Email Plan: Pricing starts after the free tier and scales with the number of active profiles. For example, if you have 5,000 active profiles, the base plan would start at a higher price point compared to a business with only 1,000 active profiles.
    • Email and SMS Plan: This plan includes both email and SMS marketing, with costs based on the number of contacts and the volume of email/SMS sends.
    • Enterprise Plan: Custom plans for large-scale businesses with advanced requirements.

Additional Costs

  • SMS Marketing: For businesses just starting with SMS marketing, the cost typically starts at around $5/month for the Starter plan.
  • Growth Plan: Based on the number of SMS messages sent, typically starting at around $10/month.

Here is a simplified table format for the free plan and general paid plans:

Plan Contacts Email Sends Features
Free Up to 250 Up to 500 Core features, segmentation, reporting
Paid (Email) Based on active profiles Scales with business Email marketing, segmentation, reporting
Paid (Email and SMS) Based on active profiles Scales with business Email and SMS marketing, segmentation, reporting
Enterprise Custom Custom Advanced features for large-scale businesses