Listrak Reviews - Pros & Cons, Ratings & more - 2025
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Listrak
75%
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  • Customer Engagement Platform
  • Listrak
  • Review

    • Listrak

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    75%

    Listrak is a leading customer engagement platform designed for retailers, offering robust tools for email, SMS, and push notification marketing. Its data-driven approach enables seamless cross-channel orchestration and personalized messaging to enhance customer engagement, drive revenue, and foster loyalty. With features like automation, identity resolution, and advanced analytics, Listrak empowers businesses to optimize their marketing strategies.

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    Subscribed Reviews

    75% Subscribed Score

    Analysis

    Listrak is a powerful cross-channel marketing platform designed for retailers, excelling in personalized email, SMS, and push notifications. Key features include robust email automation, segmentation, predictive analytics, and identity resolution. Its intuitive tools cater to marketers aiming for maximum customer touchpoint engagement, though its analytics and interface could improve. Compared to alternatives like Klaviyo (easier workflows) or Salesforce (enterprise scale), Listrak balances functionality with advanced insights. While effective, its higher pricing suits large-scale operations better. Responsive customer support and personalized account management add value but may not justify the cost for smaller teams or developers.

    Subscribed Score Metrics
    26/36 Metric achieved
    Ease of Use
    Measures how simple and intuitive the product is to use, including setup, navigation, and overall user experience
    4/6 Metric Checks
    Security
    Compares the product’s features, quality, and pricing to determine its overall cost-effectiveness.
    4/6 Metric Checks
    Value of Money
    Assesses the product’s ability to protect data, prevent breaches, and comply with industry standards.
    3/6 Metric Checks
    Customer Support
    Reflects the responsiveness, helpfulness, and quality of assistance provided by the product’s support team.
    5/6 Metric Checks
    Integrations
    Evaluates how well the product connects with other tools and platforms, enabling seamless workflows.
    4/6 Metric Checks
    MetricsScore
    Customer Support5/6
    Security4/6
    Ease of Use4/6
    Value of Money3/6
    Integration4/6
    Popularity6/6
    Radar Chart Table View
    Pros & Cons
    Strong email automation and ROI
    Dedicated account managers provide guidance
    Easy-to-use Conductor tool for emails
    Expansive features for personalized marketing
    Expensive pricing structure
    Complicated interface for reports
    Slow segmentation and data downloads
    Limited SMS functionality

    Reviews of Listrak from other platforms

    4.5
    (266)
    4.5
    (266 Reviews)
    G2 Review
    3.9
    (22)
    3.9
    (22 Reviews)
    Capterra Review

    Other Alternatives

    Klaviyo is a cloud-based email marketing platform designed specifically for e-commerce businesses. It focuses on helping businesses create personalized and targeted email campaigns based on customer behavior and interactions. With features such as behavioral tracking, automated flows, advanced segmentation, and detailed analytics, Klaviyo empowers e-commerce businesses to drive engagement, increase sales, and build lasting customer relationships. The platform is suitable for online store owners, digital marketers, marketing managers, and online retailers looking to optimize their email marketing strategies for e-commerce success.

    See All alternatives