Analyzing Shopify: Techniques and Tools for In-Depth Shopify Analysis

Shopify is a powerful platform for online businesses, offering a comprehensive suite of features. However, to truly propel your store’s growth, you need to delve deeper into Shopify’s analytics and reporting¹². This article will guide you through the techniques and tools for an in-depth Shopify analysis.

Shopify’s Built-In Analytics and Reporting

Shopify’s built-in analytics and reporting tools provide a good starting point for understanding your store’s performance³¹. They track key metrics such as:

• Store Sessions
• Returning Customer Rate
• Average Order Value
• Conversion Rate
• Total Orders
• Top Products
• Sales by Traffic Source
• Sales by Marketing⁴

These metrics offer a quick overview of your store’s performance. However, to gain a deeper understanding, you need to explore specific reports within Shopify Analytics⁴.

Advanced Shopify Analysis Techniques

Here are five advanced Shopify Analytics reports that can help you make smarter decisions for your e-commerce marketing strategy⁴:

1. Sales Over Time (Business Report): This report helps you identify cash flow trends, which can aid in building prediction charts and expense planning⁴.
2. Customer Cohorts: Understanding your customers’ behaviors can help you refine marketing campaigns⁴.
3. Marketing Insights: Comparing your marketing channels’ performance by sales, sessions, orders, conversion rate, average order value, and first-time customers can provide valuable insights⁴.
4. Product Performance: Visualizing product performance can guide your inventory control and production scheduling⁴.
5. Traffic Source: Learning where your site visitors come from and which devices they’re using can help you optimize your marketing efforts⁴.

Top SaaS Products for Shopify Analysis

To overcome the limitations of Shopify’s built-in analytics, you can turn to third-party tools for advanced reporting⁵. Here are some top SaaS products that provide in-depth Shopify analysis:

1. Audiencefy: An exceptional ecommerce analytics tool designed to enhance your advertising efforts and significantly improve your ecommerce metrics¹.
2. Putler: A user-friendly Shopify analytics tool that caters to eCommerce business owners and SaaS entrepreneurs².
3. Sensai Metrics: A tool that provides comprehensive reports on products, sales, transactions, and customers³.
4. Revtap.ai: This tool offers advanced AI capabilities for substantial traffic analysis⁴.
5. Apteo: Apteo helps you understand your customer’s behavior, channel preferences, demographics, and broader interests⁵.

Conclusion

In-depth Shopify analysis is crucial for understanding your store’s performance and making informed business decisions. While Shopify’s built-in analytics provide a good starting point, third-party SaaS products can offer more advanced reporting and insights. By leveraging these tools and techniques, you can optimize your store’s performance and propel its growth.

Relevant Links

• Shopify’s Built-In Analytics and Reporting
• Understanding Data Analysis: Process, Impacts, Methods, Tools – Shopify
• Top Shopify Analytics Tools – Panoply
• 11 Best Shopify Analytics Tools of 2023 – Putler
• SaaS Insights: Metrics, Charts & Analytics for Shopify Apps
• Top 8 Analytics Apps on Shopify App Store – avada.io