ActiveConversion Reviews - Pros & Cons, Ratings & more - 2025
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ActiveConversion
65%
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ActiveConversion

65%

ActiveConversion is a marketing and sales intelligence platform designed for industrial businesses. It combines lead generation, nurturing, and management with intent data and identity resolution to enhance conversions and ROI from digital campaigns. The platform integrates features like email marketing, analytics, and campaign tracking, offering a comprehensive solution to help companies expand market reach and improve sales performance.

Subscribed Reviews

65% Subscribed Score

Analysis

ActiveConversion is a lead management and demand generation tool designed for industrial B2B marketers. It provides intent data, lead nurturing, and campaign tracking with integration across North America’s B2B publications. Key features include lead reports, easy-to-use email programs, and marketing insights. While praised for its ease of use and client support, its high cost and occasional feature limitations reduce appeal compared to alternatives like ZoomInfo or Apollo.io. Best suited for mid-sized industrial marketers, it offers moderate pricing flexibility but lacks ERP integration. Customer support is responsive, ensuring value-added assistance.

Subscribed Score Metrics
24/36 Metric achieved
Ease of Use
Measures how simple and intuitive the product is to use, including setup, navigation, and overall user experience
5/6 Metric Checks
Security
Compares the product’s features, quality, and pricing to determine its overall cost-effectiveness.
4/6 Metric Checks
Value of Money
Assesses the product’s ability to protect data, prevent breaches, and comply with industry standards.
4/6 Metric Checks
Customer Support
Reflects the responsiveness, helpfulness, and quality of assistance provided by the product’s support team.
5/6 Metric Checks
Integrations
Evaluates how well the product connects with other tools and platforms, enabling seamless workflows.
3/6 Metric Checks
MetricsScore
Customer Support5/6
Security4/6
Ease of Use5/6
Value of Money4/6
Integration3/6
Popularity3/6
Radar Chart Table View
Pros & Cons
Ease of use for small-medium businesses
Effective lead tracking and analytics
Excellent customer support
Helps optimize ad campaign ROI
UI can feel clunky at times
Compatibility issues with some software
Delayed lead notifications
Limited custom features like list creation

Reviews of ActiveConversion from other platforms

Other Alternatives

ZoomInfo is a comprehensive B2B intelligence platform, not just a contact database. It provides unmatched data accuracy, advanced search capabilities, real-time insights, and automation tools, empowering sales, marketing, and recruitment professionals for success.