ActiveConversion is a marketing and sales intelligence platform designed for industrial businesses. It combines lead generation, nurturing, and management with intent data and identity resolution to enhance conversions and ROI from digital campaigns. The platform integrates features like email marketing, analytics, and campaign tracking, offering a comprehensive solution to help companies expand market reach and improve sales performance.
ActiveConversion is a lead management and demand generation tool designed for industrial B2B marketers. It provides intent data, lead nurturing, and campaign tracking with integration across North America’s B2B publications. Key features include lead reports, easy-to-use email programs, and marketing insights. While praised for its ease of use and client support, its high cost and occasional feature limitations reduce appeal compared to alternatives like ZoomInfo or Apollo.io. Best suited for mid-sized industrial marketers, it offers moderate pricing flexibility but lacks ERP integration. Customer support is responsive, ensuring value-added assistance.