How to Reduce Your Braze Subscription Cost

Braze is a leading customer engagement platform that helps businesses deliver personalized messaging experiences across various channels. However, managing subscription costs is essential for optimizing expenses. Here are strategies to help reduce costs.

Minimum estimated potential saving – 10%.

How to reduce the cost of Braze subscription

Direct Ways to Reduce Subscription Costs:

Currently, there are no specific tricks identified to directly reduce Braze subscription costs.

Additional Reduction Methods:

• Optimize User Licenses: Audit user licenses and remove inactive users. Consider permission sets to grant specific functionalities instead of assigning full licenses for basic needs.
• Data Storage Management: Archive old data and utilize data validation rules to prevent unnecessary data entry that consumes storage.
• Process Automation: Utilize workflow and approval processes to automate manual tasks, reducing the need for additional licenses.

How to Implement a Workaround to Reduce Subscription for Braze

Currently, there are no identified workarounds to reduce Braze subscription costs.

Additional Workarounds:

• Integrations with Free/Freemium Tools: Explore free or freemium tools like Zapier to automate tasks that might require additional licenses. Consider integrating with freemium tools like Slack for internal team usage.

How to Reduce Braze via Bundling

Currently, there are no identified bundling options to reduce Braze subscription costs.

Additional Bundling Options:

• Pairing/Bundling for Discounts: Explore partner programs to check if your company qualifies for discounts through partnerships with other software providers.

Negotiate with Support: Customer Support Details of Braze

• Speak with Braze Support Team: Contact support and discuss your current usage patterns. They might offer discounts based on your specific needs and historical data.
• Negotiate Renewal Rates: Before your subscription renews, negotiate renewal rates with support. Loyalty and commitment to the platform can sometimes lead to better pricing.

How to Switch to Subscription Type for Braze

• Switch to Annual Subscription: Switching to annual subscriptions often comes with a discount compared to monthly billing.
• Reduce Inactive Users: Regularly review user activity and remove inactive user licenses to optimize costs.

Switch to Alternative for Braze

Consider these alternatives:

1. Iterable: Iterable is a growth marketing platform that enables businesses to create, execute, and optimize cross-channel campaigns. Website
2. CleverTap: CleverTap is a customer engagement and retention platform that helps businesses drive growth through personalized experiences. Website
3. Leanplum: Leanplum is a mobile engagement platform that enables businesses to create personalized experiences and optimize user engagement. Website

Open-Source Solutions: Depending on your needs, explore open-source solutions that might offer similar functionalities at a lower cost. When searching, try “Opensource for Braze” to find applicable tools.