How to Reduce Your Fullstory Subscription Cost

FullStory is a powerful customer experience analytics tool, but its subscription costs can be significant, especially for small businesses. If you’re looking to save money on your FullStory subscription, here are some strategies you can implement:

1. Explore Free Plan Options

• FullStory Free Plan: FullStory offers a free plan that provides limited features but can be suitable for individuals or small businesses with basic needs. You can register for the free plan subscription on the FullStory Help Center.

2. Negotiate Pricing

• Negotiation: Many founders have successfully negotiated lower prices with FullStory by simply requesting it. Reach out to their sales team and inquire about potential discounts or flexible pricing options based on your business needs.
• FullStory’s Startups Program: FullStory offers a scholarship program for early-stage startups, providing discounted or free access to their platform for a limited period. While the requisites are not specified on their website, it’s worth exploring this option if you qualify as a new customer.
• Twilio Segment Startup Program: If you’re part of Segment’s Startup Program, you may be eligible for a free FullStory account with specific usage limits. This program typically includes a set number of seats, sessions, and data retention period.

3. Leverage Discount Levers

• Volume Purchasing: Consider leveraging volume purchasing to negotiate reduced prices with FullStory. If you anticipate large-scale deployment or have a significant number of users, discuss bulk purchasing options and long-term contracts to potentially secure lower rates.

4. Discuss Payment Terms

• Payment Terms Negotiation: FullStory primarily offers annual payment terms, but there may be room for negotiation regarding payment terms to better align with your business cash flow. Discuss staggered or quarterly payment options with FullStory to find a solution that works for both parties.

Alternative Customer Experience Analytics Tools

While FullStory is a popular choice for customer experience analytics, there are alternative tools available that may offer similar features at different price points. Here are a few alternatives to consider:

1. Hotjar: Hotjar offers website and feedback analytics, heatmaps, and session recordings to understand user behavior. It’s known for its user-friendly interface and affordability, making it a popular choice for small businesses.
2. Mouseflow: Mouseflow provides session replay, heatmaps, and conversion funnels to analyze user behavior on websites. It offers flexible pricing plans based on the number of recorded sessions, making it suitable for businesses of all sizes.
3. Lucky Orange: Lucky Orange offers real-time analytics, heatmaps, and visitor recordings to track user interactions on websites. It’s known for its affordability and easy-to-use interface, making it a good option for small businesses on a budget.

By implementing these strategies and exploring alternative customer experience analytics tools, you can effectively reduce your FullStory subscription costs while still gaining valuable insights into your users’ behavior. Evaluate your options carefully to find the best solution that fits your budget and business requirements.