Hotjar Pricing & Features Overview- Subscribed.FYI
Marketing & Analytics

Hotjar

Hotjar is a comprehensive analytics and feedback platform that helps businesses understand and improve the user experience on their websites. Through features like heatmaps, session recordings, and feedback tools, Hotjar provides valuable insights for optimizing website usability and performance. It caters to a diverse audience, including web designers, digital marketers, product managers, and e-commerce businesses.

Overview

What is Hotjar?

Hotjar is an all-in-one analytics and feedback platform designed to help businesses understand and improve the user experience on their websites. By combining website analytics, heatmaps, session recordings, and user feedback tools, Hotjar provides valuable insights into user behavior, allowing businesses to optimize their websites for enhanced usability and performance.

Why Use Hotjar?

In the realm of user experience analytics and feedback, Hotjar excels by:

  • Heatmaps: Hotjar generates visual heatmaps that highlight areas of user engagement and interaction on a website. This helps businesses understand where users click, move, and spend the most time, aiding in website optimization.
  • Session Recordings: Hotjar allows businesses to record and replay user sessions on their websites. This feature provides a firsthand view of how users navigate the site, helping identify pain points and areas for improvement.
  • Feedback Tools: Hotjar includes on-site survey and feedback tools that enable businesses to gather input directly from users. This qualitative data helps in understanding user preferences, issues, and satisfaction levels.
  • Conversion Funnel Analysis: Businesses can track and analyze conversion funnels with Hotjar, identifying steps where users drop off or encounter difficulties. This information is crucial for optimizing the user journey and improving conversion rates.

Who is Hotjar For?

Hotjar caters to a diverse range of users focused on optimizing their online presence:

  • Web Designers: Web designers use Hotjar to gain insights into user behavior, ensuring that designs are user-friendly and aligned with visitor preferences.
  • Digital Marketers: Digital marketers leverage Hotjar to analyze user interactions, improve conversion rates, and refine marketing strategies based on real user data.
  • Product Managers: Product managers use Hotjar to understand how users interact with features and identify areas for enhancement in digital products.
  • E-commerce Businesses: E-commerce businesses use Hotjar to optimize the user experience on their websites, streamline the checkout process, and increase online sales.

Hotjar offers a comprehensive suite of tools for website analytics and user feedback, providing businesses with the insights needed to enhance the user experience, optimize conversions, and make data-driven decisions for website improvement. Whether you’re a web designer, digital marketer, product manager, or run an e-commerce business, Hotjar equips you with the tools to understand and optimize your online presence.

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Deals

Hotjar

Marketing and Analytics
Up to 171 USD
Hotjar’s First Month Free, Get Up to $171

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Pricing and Features

Product Tier
Pricing
Features

Observe Basic

Monthly Price

$0.00

Yearly Price

$0.00

Monthly Price (Paid Yearly)

$0.00

Free Trial (Weeks)

0

  • Automatic Data Capture: Effortlessly capture user data without manual input.
  • Unlimited Heatmaps: Generate unlimited heatmaps for comprehensive user behavior analysis.
  • HubSpot Integration: Seamlessly integrate with HubSpot for streamlined data management.

Observe Plus

Monthly Price

$39.00

Yearly Price

$384.00

Monthly Price (Paid Yearly)

$32.00

Free Trial (Weeks)

2

  • Automatic Data Capture: Effortlessly capture and analyze user data.
  • Unlimited Heatmaps: Generate unlimited heatmaps for comprehensive insights.
  • HubSpot Integration: Seamlessly integrate Hotjar with HubSpot for enhanced functionality.
  • Filter and Segment Data: Refine analysis by filtering and segmenting data.
  • Events API: Track custom user actions with the Events API.

Observe Scale

Monthly Price

$213.00

Yearly Price

$2,052.00

Monthly Price (Paid Yearly)

$171.00

Free Trial (Weeks)

2

  • Automatic Data Capture: Seamlessly capture data without manual intervention.
  • Unlimited Heatmaps: Create and analyze unlimited heatmaps for deep insights.
  • HubSpot Integration: Integrate seamlessly with HubSpot for enhanced functionality.
  • Filter and Segment Data: Targeted analysis with data filtering and segmentation.
  • Events API: Track custom user actions using the Events API.
  • Identify API: Track custom user attributes with the Identify API.
  • Frustration and Confusion Signals: Identify signals of frustration and confusion in user behavior.

Observe Business

Monthly Price

$99.00

Yearly Price

$960.00

Monthly Price (Paid Yearly)

$80.00

Free Trial (Weeks)

2

  • Automatic Data Capture: Effortlessly capture data for insightful analytics.
  • Unlimited Heatmaps: Generate unlimited heatmaps for comprehensive user behavior analysis.
  • HubSpot Integration: Seamlessly integrate Hotjar with HubSpot for enhanced functionality.
  • Filter and Segment Data: Easily filter and segment data for more targeted insights.
  • Events API: Track custom user actions using the Events API.
  • Custom-Built Integrations: Create custom integrations for tailored solutions.
  • Identify API: Track custom user attributes with the Identify API.
  • Frustration and Confusion Signals: Detect and address user frustration and confusion signals for improved user experience.

Ask Basic

Monthly Price

$0.00

Yearly Price

$0.00

Monthly Price (Paid Yearly)

$0.00

Free Trial (Weeks)

0

  • Create and Store 3 Surveys & 3 Feedback Widgets: Collect valuable insights with surveys and feedback widgets.
  • Hotjar AI for Surveys: Leverage artificial intelligence for optimized survey strategies.
  • 40+ Pre-defined Languages: Reach a diverse audience with surveys available in over 40 languages.
  • Unlimited Questions per Survey: Gather detailed feedback with an unlimited number of questions per survey.
  • Over 40 Survey Templates: Choose from a variety of templates to suit different survey needs.
  • Filter Responses: Easily analyze responses by date, keyword, URL, survey completion, and more.

Ask Business

Monthly Price

$79.00

Yearly Price

$768.00

Monthly Price (Paid Yearly)

$64.00

Free Trial (Weeks)

2

  • Create and Store 3 Surveys & 3 Feedback Widgets: Collect valuable insights with surveys and feedback widgets.
  • Hotjar AI for Surveys: Leverage Hotjar’s AI capabilities for enhanced survey outcomes.
  • 40+ Pre-defined Languages: Reach a global audience with surveys available in over 40 languages.
  • Unlimited Questions per Survey: Gather detailed feedback with an unlimited number of questions.
  • Over 40 Survey Templates: Choose from a variety of templates to kickstart your survey creation.
  • Filter Responses: Easily filter and analyze responses based on date, keyword, URL, survey completion, and more.
  • Create Unlimited Surveys & Feedback Widgets: Scale your feedback collection with no limitations.
  • Events API: Target surveys and feedback widgets based on custom user actions for personalized insights.

Ask Plus

Monthly Price

$59.00

Yearly Price

$576.00

Monthly Price (Paid Yearly)

$48.00

Free Trial (Weeks)

2

  • Create and Store 3 Surveys & 3 Feedback Widgets: Develop and manage up to 3 surveys and 3 feedback widgets.
  • Hotjar AI for Surveys: Utilize Hotjar’s AI capabilities for enhanced survey insights.
  • 40+ Pre-Defined Languages: Access a library of over 40 pre-defined languages for surveys.
  • Unlimited Questions per Survey: Design surveys with an unlimited number of questions.
  • Over 40 Survey Templates: Choose from a variety of ready-made survey templates.
  • Filter Responses: Filter survey responses based on date, keyword, URL, survey completion, and more.
  • Events API: Target surveys and feedback widgets based on custom user actions with Events API.
  • AI-Powered Sentiment Analysis: Leverage AI for sentiment analysis in survey responses.

Engage Basic

Monthly Price

$0.00

Yearly Price

$0.00

Monthly Price (Paid Yearly)

$0.00

Free Trial (Weeks)

0

  • Up to 3 Interviews/Month: Conduct up to 3 interviews per month from your own network.
  • Up to 30-Minute Interview: Capture insights with interviews lasting up to 30 minutes.
  • 1 Spectator/Interview: Include one spectator per interview for collaborative analysis.
  • 2 Weeks’ Recording Retention: Retain interview recordings for up to 2 weeks.

Engage Plus

Monthly Price

$350.00

Yearly Price

$3,360.00

Monthly Price (Paid Yearly)

$280.00

Free Trial (Weeks)

2

  • Up to 3 Interviews/Month from Your Own Network: Conduct up to three interviews per month with participants from your network.
  • Up to 30-Minute Interviews: Engage in interviews lasting up to 30 minutes each.
  • 1 Spectator/Interview: Collaborate with one spectator per interview for collaborative observation.
  • 2 Weeks’ Recording Retention: Access and retain recordings for up to two weeks.
  • Up to 36 Interviews/Year from Hotjar Participant Pool: Conduct up to 36 interviews per year with participants from the Hotjar pool.
  • Up to 72 Interviews/Year from Your Network: Expand network interviews to up to 72 per year.
  • Up to 45-Minute Interviews: Extend interview durations to up to 45 minutes each.
  • Reward Participants up to €50/Interview: Incentivize participants with rewards of up to €50 per interview.

Ask Scale

Monthly Price

$159.00

Yearly Price

$1,536.00

Monthly Price (Paid Yearly)

$128.00

Free Trial (Weeks)

0

  • Hotjar API: Leverage the Hotjar API for advanced customization and integration.
  • Webhooks: Utilize webhooks for real-time data transfer and notifications.
  • SAML Single Sign-On (SSO): Enhance security and streamline access with SAML SSO.
  • Full Access to Every Feature: Enjoy unrestricted access to all Hotjar features for comprehensive insights.
  • Dedicated Customer Success Manager: Receive personalized support and guidance with a dedicated customer success manager.

Engage Scale

Pricing

On Request

  • Up to 240 Interviews/Year (Hotjar Participant Pool): Conduct interviews with participants from the Hotjar pool.
  • Up to 480 Interviews/Year (Your Network): Extend your reach with interviews from your network.
  • Up to 120-Minute Interviews: Conduct in-depth interviews with a maximum duration of 120 minutes.
  • Reward Participants (Up to €150/Interview): Incentivize participants with rewards of up to €150 per interview.
  • 4 Co-Moderators/Interview: Collaborate with a team of up to four co-moderators per interview.
  • 10 Spectators/Interview: Allow up to 10 spectators to observe each interview.
  • Dedicated Customer Success Manager: Receive dedicated support from a customer success manager.
  • SAML Single Sign-On (SSO): Streamline access with SAML single sign-on.
  • Full Access to Every Feature: Enjoy unrestricted access to all Hotjar features for comprehensive usability.

Engage Business

Monthly Price

$550.00

Yearly Price

$5,280.00

Monthly Price (Paid Yearly)

$440.00

Free Trial (Weeks)

2

  • Up to 3 Interviews/Month from Your Own Network: Conduct interviews within your network, up to 3 per month.
  • Up to 30-Minute Interview: Schedule interviews with a maximum duration of 30 minutes.
  • 1 Spectator/Interview: Allow one spectator to observe each interview session.
  • Up to 36 Interviews/Year from the Hotjar Participant Pool: Access up to 36 interviews annually from the Hotjar participant pool.
  • Up to 72 Interviews/Year from Your Network: Conduct a maximum of 72 interviews per year within your network.
  • Up to 45-Minute Interviews: Extend interview durations to a maximum of 45 minutes.

Experience

Cancellation

Steps to Cancel Hotjar Subscription.
Canceling your Hotjar subscription is a simple process. For detailed instructions, please refer to the official Hotjar support page: Hotjar Subscription Cancellation Guide.

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Product FAQ

What is Hotjar, and how does it empower businesses to understand user behavior?

Hotjar is a powerful analytics and feedback tool that empowers businesses to understand user behavior on their websites. It combines various tools like heatmaps, session recordings, surveys, and feedback polls to provide insights into how users interact with web pages. Hotjar is designed to help businesses optimize website performance and user experience.

How can I start using Hotjar to analyze user behavior on my website?

To start using Hotjar:

  1. Visit the Hotjar website at https://www.hotjar.com/ and sign up for an account.
  2. Set up a new project and install the Hotjar tracking code on your website.
  3. Choose the specific tools you want to use, such as heatmaps, session recordings, surveys, or feedback polls.
  4. Access the Hotjar dashboard to analyze user behavior, gather feedback, and make data-driven decisions.

What are the key features of Hotjar?

Hotjar offers a range of features for website analytics and user feedback, including:

  • Heatmaps: Visual representations of user interactions, clicks, and scrolling behavior on web pages.
  • Session Recordings: Recordings of user sessions to understand navigation and interactions.
  • Surveys: Customizable surveys to gather feedback directly from website visitors.
  • Feedback Polls: Pop-up polls to collect specific feedback at targeted points on the website.
  • User Recruitment: Recruit users for testing and research through on-site recruiting widgets.

How does Hotjar help businesses identify areas for website optimization?

Hotjar assists businesses in website optimization by:

  • Heatmap Analysis: Identifying hotspots, drop-off points, and areas of user engagement on web pages.
  • Session Recordings: Offering insights into how users navigate through the website and interact with content.
  • Surveys and Polls: Gathering direct feedback from users about their experience and preferences.
  • Conversion Funnels: Analyzing user journeys and identifying potential areas for improvement in conversion funnels.

Can Hotjar be used for both small business websites and large e-commerce platforms?

Yes, Hotjar is versatile and suitable for both small business websites and large e-commerce platforms by:

  • Scalability: Adapting to the needs of websites of varying sizes and complexities.
  • Customization: Allowing users to tailor analytics and feedback tools based on their specific goals.
  • Affordability: Offering plans suitable for businesses of different scales and budgets.
  • Integration: Integrating with various website platforms and content management systems for seamless implementation.

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