What is Kevel?
Kevel is a platform that enables businesses to build custom ad platforms tailored to their specific needs. Formerly known as Adzerk, Kevel provides the infrastructure APIs necessary to create sponsored listings, internal promotions, native ads, and more. The goal of Kevel is to empower online retailers and publishers to incorporate user-first ad revenue streams and reclaim control of the Internet from major players like Google, Amazon, and Facebook. Companies such as Ticketmaster, Yelp, Strava, Mozilla, and many others have already successfully launched ad platforms using Kevel.
Why Use Kevel?
In the realm of custom ad platforms, Kevel stands out for several reasons:
- Customization: Kevel allows businesses to create ad platforms that align with their unique requirements and branding. From sponsored listings to native ads, Kevel offers the flexibility to tailor ad experiences to suit specific goals.
- Scalability: Kevel’s infrastructure APIs are designed to scale with businesses as they grow. Whether handling a small volume of ads or managing a high traffic platform, Kevel provides the necessary tools for scalability and performance.
- User-First Approach: Kevel prioritizes user experience, ensuring that ad placements are relevant, non-intrusive, and enhance the overall browsing experience. By focusing on user-first ad revenue streams, businesses can build trust with their audience.
- Trusted by Industry Leaders: With a client roster that includes major brands like Ticketmaster, Yelp, and Mozilla, Kevel has a proven track record of helping businesses successfully implement custom ad platforms that drive revenue and engagement.
Who is Kevel For?
Kevel is ideal for a variety of businesses and organizations:
- Online Retailers: E-commerce businesses can leverage Kevel to create custom ad platforms that promote products, drive conversions, and enhance the shopping experience for customers.
- Publishers: Media companies and publishers can use Kevel to monetize their content through sponsored listings, native ads, and internal promotions while maintaining control over the ad experience.
- Marketplaces: Platforms that connect buyers and sellers can benefit from Kevel’s infrastructure APIs to create targeted ad campaigns that enhance user engagement and drive transactions.
- App Developers: Mobile app developers looking to monetize their apps through in-app advertising can utilize Kevel to build custom ad platforms that generate revenue without compromising user experience.
Kevel offers businesses the tools and infrastructure needed to build custom ad platforms that prioritize user experience, scalability, and customization. Whether you’re an online retailer, publisher, marketplace, or app developer, Kevel empowers you to take control of your ad revenue streams and create engaging ad experiences for your audience.
