Klaviyo Reviews - Pros & Cons, Ratings & more - 2025
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Klaviyo
80%
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    • Klaviyo

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    80%

    Klaviyo is a cloud-based email marketing platform designed specifically for e-commerce businesses. It focuses on helping businesses create personalized and targeted email campaigns based on customer behavior and interactions. With features such as behavioral tracking, automated flows, advanced segmentation, and detailed analytics, Klaviyo empowers e-commerce businesses to drive engagement, increase sales, and build lasting customer relationships. The platform is suitable for online store owners, digital marketers, marketing managers, and online retailers looking to optimize their email marketing strategies for e-commerce success.

    Overview Reviews Deals Videos Pricing Experience Cancellation FAQ Alternatives

    Subscribed Reviews

    80% Subscribed Score

    Analysis

    Klaviyo is a leading marketing automation platform designed for e-commerce businesses, offering seamless integration with Shopify and other tools. Key features include advanced segmentation, email/SMS automation, and detailed ROI analytics, allowing marketers to create personalized, targeted campaigns. Its intuitive interface benefits both beginners and experienced marketing professionals, while designers and developers may appreciate its customization options.

    Compared to alternatives like Mailchimp or ActiveCampaign, Klaviyo excels in e-commerce-specific functionality and data integration but comes at a higher price, starting from $20/month for emails and $35/month for email/SMS combined. The cost scales rapidly with larger contact lists, making it less suitable for small businesses with limited budgets.

    Klaviyo offers great resources via its academy and responsive customer support but has mixed reviews on service consistency. It remains a top choice for e-commerce marketers focused on granular insights and automated workflows. However, users seeking more SMS functionality or simple pricing may explore other tools. Its cost-effectiveness depends on maximizing its features in ROI-driven campaigns.

    Subscribed Score Metrics
    28/36 Metric achieved
    Ease of Use
    Measures how simple and intuitive the product is to use, including setup, navigation, and overall user experience
    5/6 Metric Checks
    Security
    Compares the product’s features, quality, and pricing to determine its overall cost-effectiveness.
    4/6 Metric Checks
    Value of Money
    Assesses the product’s ability to protect data, prevent breaches, and comply with industry standards.
    3/6 Metric Checks
    Customer Support
    Reflects the responsiveness, helpfulness, and quality of assistance provided by the product’s support team.
    4/6 Metric Checks
    Integrations
    Evaluates how well the product connects with other tools and platforms, enabling seamless workflows.
    6/6 Metric Checks
    MetricsScore
    Customer Support4/6
    Security4/6
    Ease of Use5/6
    Value of Money3/6
    Integration6/6
    Popularity6/6
    Radar Chart Table View
    Pros & Cons
    Easy to use with intuitive features
    Strong ecommerce integrations
    Highly effective segmentation and automation
    Comprehensive analytics and insights
    Pricing increases rapidly with scale
    Limited SMS marketing functionality
    Customer support can lack responsiveness
    Some features have a learning curve

    Reviews of Klaviyo from other platforms

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    2.7
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    Trustpilot Review

    Other Alternatives

    Pipedrive is a sales CRM tool for small and medium-sized businesses, offering pipeline management, customizable features, sales automation, and team collaboration. It caters to sales professionals, SMBs, sales managers, and entrepreneurs.

    Active Campaign is a marketing platform offering email marketing, automation, CRM, and sales automation, designed for personalized customer engagement and efficient business growth across various channels.

    Brevo, powered by Sendinblue, is a comprehensive marketing and communication platform. Offering email, SMS, and automation tools, it empowers businesses to engage audiences effectively and drive growth seamlessly.

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