Braze Overview of Reviews & Product Details - 2025
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Braze

Braze is a leading customer engagement platform trusted by global brands to ingest real-time customer data, orchestrate cross-channel marketing campaigns, and continuously evolve engagement strategies for personalized interactions and long-term loyalty.

Braze

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Seamless Integrations
Seamless Integrations
Connect easily with your favorite tools.
Works Anywhere
Works Anywhere
Accessible from any device, anytime.
Fast & Efficient
Fast & Efficient
Optimized for speed and performance.

What is Braze?

Braze is the leading customer engagement platform that empowers brands to create meaningful connections with their customers. As a comprehensive customer engagement platform, Braze enables brands to ingest and process real-time customer data, orchestrate cross-channel marketing campaigns, and continuously evolve their customer engagement strategies. Trusted by global brands like Burger King, Delivery Hero, HBO Max, Mercari, and Venmo, Braze helps businesses engage with billions of monthly active users through personalized and contextually relevant interactions.

Why Use Braze?

In the realm of customer engagement platforms, Braze stands out for:

  1. Real-Time Data Processing: Braze allows brands to ingest and process customer data in real time, enabling personalized and timely interactions with customers across various channels.
  2. Cross-Channel Marketing: With Braze, brands can orchestrate and optimize cross-channel marketing campaigns to reach customers where they are most active, ensuring a seamless and consistent brand experience.
  3. Continuous Optimization: Braze empowers brands to continuously evolve their customer engagement strategies based on real-time insights and feedback, driving long-term customer loyalty and retention.
  4. Scalability: Last fiscal year, Braze customers sent approximately 1.5 trillion messages to billions of monthly active users, showcasing the platform’s ability to handle large-scale engagement efforts effectively.

Who is Braze For?

Braze caters to a wide range of businesses and industries, including:

  1. E-commerce Brands: E-commerce brands leverage Braze to deliver personalized shopping experiences, drive conversions, and build customer loyalty through targeted marketing campaigns.
  2. Media and Entertainment Companies: Media and entertainment companies use Braze to engage audiences with relevant content, promote new releases, and increase user engagement across platforms.
  3. Tech Startups: Tech startups benefit from Braze’s scalable and flexible platform to launch targeted marketing campaigns, drive user acquisition, and optimize customer engagement strategies.
  4. Financial Services: Financial services firms utilize Braze to deliver personalized financial advice, promote new services, and enhance customer relationships through tailored communication.

Braze is the go-to platform for brands looking to elevate their customer engagement strategies, drive meaningful interactions, and build long-lasting relationships with their customers. Whether you’re an e-commerce brand, media company, tech startup, or financial services firm, Braze provides the tools and capabilities needed to create impactful customer experiences at scale.

Braze Summary

What is Braze?

Braze is the leading customer engagement platform that empowers brands to create meaningful connections with their customers. As a comprehensive customer engagement platform, Braze enables brands to ingest and process real-time customer data, orchestrate cross-channel marketing campaigns, and continuously evolve their customer engagement strategies. Trusted by global brands like Burger King, Delivery Hero, HBO Max, Mercari, and Venmo, Braze helps businesses engage with billions of monthly active users through personalized and contextually relevant interactions.

Why Use Braze?

In the realm of customer engagement platforms, Braze stands out for:

  1. Real-Time Data Processing: Braze allows brands to ingest and process customer data in real time, enabling personalized and timely interactions with customers across various channels.
  2. Cross-Channel Marketing: With Braze, brands can orchestrate and optimize cross-channel marketing campaigns to reach customers where they are most active, ensuring a seamless and consistent brand experience.
  3. Continuous Optimization: Braze empowers brands to continuously evolve their customer engagement strategies based on real-time insights and feedback, driving long-term customer loyalty and retention.
  4. Scalability: Last fiscal year, Braze customers sent approximately 1.5 trillion messages to billions of monthly active users, showcasing the platform’s ability to handle large-scale engagement efforts effectively.

Who is Braze For?

Braze caters to a wide range of businesses and industries, including:

  1. E-commerce Brands: E-commerce brands leverage Braze to deliver personalized shopping experiences, drive conversions, and build customer loyalty through targeted marketing campaigns.
  2. Media and Entertainment Companies: Media and entertainment companies use Braze to engage audiences with relevant content, promote new releases, and increase user engagement across platforms.
  3. Tech Startups: Tech startups benefit from Braze’s scalable and flexible platform to launch targeted marketing campaigns, drive user acquisition, and optimize customer engagement strategies.
  4. Financial Services: Financial services firms utilize Braze to deliver personalized financial advice, promote new services, and enhance customer relationships through tailored communication.

Braze is the go-to platform for brands looking to elevate their customer engagement strategies, drive meaningful interactions, and build long-lasting relationships with their customers. Whether you’re an e-commerce brand, media company, tech startup, or financial services firm, Braze provides the tools and capabilities needed to create impactful customer experiences at scale.

Braze reviews

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Overall rating

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4
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1
CX 6/6

How good is the customer support based on subscribed’s assessment

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Security 4/6

How secure is the product based on Subscribed’s assessment?

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Ease of Use 6/6

How easy is the product to use, based on Subscribed’s assessment?

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Value 5/6

What is the value for money based on Subscribed’s assessment?

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Integration 5/6

How many integrations does the product offer?

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Popularity 6/6

How popular is the product?

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Reviews from G2, Capterra, Trustpilot
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These ratings come directly from third-party platforms like G2, Capterra, and Trustpilot. They reflect real user feedback collected independently on those sites.

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Braze

Pricing Range
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This only an estimated pricing range, visit Braze pricing page to access all the information by clicking “Visit Now”.

$3.6k-23.5k / Month
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The Subscribed Score is an independent rating that combines user reviews, features, and value-for-money from multiple trusted sources. It’s designed as a quick benchmark, not a guarantee of individual experience.

Analysis

What is Braze?

Braze is the leading customer engagement platform that empowers brands to create meaningful connections with their customers. As a comprehensive customer engagement platform, Braze enables brands to ingest and process real-time customer data, orchestrate cross-channel marketing campaigns, and continuously evolve their customer engagement strategies. Trusted by global brands like Burger King, Delivery Hero, HBO Max, Mercari, and Venmo, Braze helps businesses engage with billions of monthly active users through personalized and contextually relevant interactions.

Why Use Braze?

In the realm of customer engagement platforms, Braze stands out for:

  1. Real-Time Data Processing: Braze allows brands to ingest and process customer data in real time, enabling personalized and timely interactions with customers across various channels.
  2. Cross-Channel Marketing: With Braze, brands can orchestrate and optimize cross-channel marketing campaigns to reach customers where they are most active, ensuring a seamless and consistent brand experience.
  3. Continuous Optimization: Braze empowers brands to continuously evolve their customer engagement strategies based on real-time insights and feedback, driving long-term customer loyalty and retention.
  4. Scalability: Last fiscal year, Braze customers sent approximately 1.5 trillion messages to billions of monthly active users, showcasing the platform’s ability to handle large-scale engagement efforts effectively.

Who is Braze For?

Braze caters to a wide range of businesses and industries, including:

  1. E-commerce Brands: E-commerce brands leverage Braze to deliver personalized shopping experiences, drive conversions, and build customer loyalty through targeted marketing campaigns.
  2. Media and Entertainment Companies: Media and entertainment companies use Braze to engage audiences with relevant content, promote new releases, and increase user engagement across platforms.
  3. Tech Startups: Tech startups benefit from Braze’s scalable and flexible platform to launch targeted marketing campaigns, drive user acquisition, and optimize customer engagement strategies.
  4. Financial Services: Financial services firms utilize Braze to deliver personalized financial advice, promote new services, and enhance customer relationships through tailored communication.

Braze is the go-to platform for brands looking to elevate their customer engagement strategies, drive meaningful interactions, and build long-lasting relationships with their customers. Whether you’re an e-commerce brand, media company, tech startup, or financial services firm, Braze provides the tools and capabilities needed to create impactful customer experiences at scale.

Pros
  • User-friendly interface
  • Great customer support
  • Powerful automation features
  • Effective cross-channel campaigns
Cons
  • Lack of detailed reporting
  • No auto-save feature
  • High pricing
  • Initial learning curve
Subscribed Score Metrics
32/36 Metric achieved
MetricsScore
Customer Support6/6
Security4/6
Ease of Use6/6
Value of Money5/6
Integration5/6
Popularity6/6
Radar Chart Table View
Ease of Use
Measures how simple and intuitive the product is to use, including setup, navigation, and overall user experience
6/6 Metric Checks
Security
Compares the product`s features, quality, and pricing to determine its overall cost-effectiveness.
4/6 Metric Checks
Value of Money
Assesses the product`s ability to protect data, prevent breaches, and comply with industry standards.
5/6 Metric Checks
Customer Support
Reflects the responsiveness, helpfulness, and quality of assistance provided by the product`s support team.
6/6 Metric Checks
Integrations
Evaluates how well the product connects with other tools and platforms, enabling seamless workflows.
5/6 Metric Checks
Braze Pricing Range
$3.6k-23.5k / Month

Braze Showcase
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A curated gallery of real screenshots and use cases from the product, so you can see how it works before trying it.

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What else exists next to Braze
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A list of platforms similar to Braze, helping you evaluate which tool best matches your needs.

Need to cancel Braze? Here is how
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Thinking about how to cancel Braze this is how you do it!

Steps to Cancel Braze Subscription.

Canceling your Braze subscription is a straightforward process. You can follow a few simple steps to initiate the cancellation or explore options to switch to a different plan. For detailed instructions, refer to Braze Cancellation Guide.

How to Cancel the Braze

Steps to Cancel Braze Subscription.

Canceling your Braze subscription is a straightforward process. You can follow a few simple steps to initiate the cancellation or explore options to switch to a different plan. For detailed instructions, refer to Braze Cancellation Guide.

Every else you need to know about Braze
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A collection of FAQs, guides, alternatives, and comparisons to help you quickly understand if Braze is right for you.

Pricing Range
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This only an estimated pricing range, visit Braze pricing page to access all the information by clicking “Visit Now”.

$3.6k-23.5k / Month
Visit Now