Braze Reviews - Pros & Cons, Ratings & more - 2025
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Braze
90%
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    • Braze

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    90%

    Braze is a leading customer engagement platform trusted by global brands to ingest real-time customer data, orchestrate cross-channel marketing campaigns, and continuously evolve engagement strategies for personalized interactions and long-term loyalty.

    Overview Reviews Deals Videos Pricing Experience Cancellation FAQ Alternatives

    Subscribed Reviews

    90% Subscribed Score

    Analysis

    Braze is a comprehensive customer engagement platform tailored for marketers, offering features like real-time data integration, cross-channel messaging, audience segmentation, and robust personalization. It excels in ease of use, scalability, and campaign orchestration, making it suitable for enterprises focused on mobile and email marketing. Compared to alternatives like MoEngage or CleverTap, Braze offers powerful automation and analytics but is priced higher. Customer support is highly rated, although the absence of auto-save and advanced reporting in specific areas may detract. Ideal for marketers prioritizing seamless integration and engagement across channels, Braze balances reliability with cost-effectiveness for large-scale campaigns.

    Subscribed Score Metrics
    32/36 Metric achieved
    Ease of Use
    Measures how simple and intuitive the product is to use, including setup, navigation, and overall user experience
    6/6 Metric Checks
    Security
    Compares the product’s features, quality, and pricing to determine its overall cost-effectiveness.
    4/6 Metric Checks
    Value of Money
    Assesses the product’s ability to protect data, prevent breaches, and comply with industry standards.
    5/6 Metric Checks
    Customer Support
    Reflects the responsiveness, helpfulness, and quality of assistance provided by the product’s support team.
    6/6 Metric Checks
    Integrations
    Evaluates how well the product connects with other tools and platforms, enabling seamless workflows.
    5/6 Metric Checks
    MetricsScore
    Customer Support6/6
    Security4/6
    Ease of Use6/6
    Value of Money5/6
    Integration5/6
    Popularity6/6
    Radar Chart Table View
    Pros & Cons
    User-friendly interface
    Great customer support
    Powerful automation features
    Effective cross-channel campaigns
    Lack of detailed reporting
    No auto-save feature
    High pricing
    Initial learning curve

    Reviews of Braze from other platforms

    4.5
    (1101)
    4.5
    (1101 Reviews)
    G2 Review
    4.6
    (107)
    4.6
    (107 Reviews)
    Capterra Review
    3.2
    (3)
    3.2
    (3 Reviews)
    Trustpilot Review

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