20 Best Email Outreach Software to Get More Sales
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Struggling to get responses from your cold emails? The secret isn’t sending more emails—it’s sending them the right way. Email outreach software allows you to scale your cold email campaigns, personalize content, automate follow-ups, and track results efficiently, helping you get more sales.
What is Email Outreach Software?
Email outreach software is a tool that automates the process of sending emails, particularly cold emails, to potential clients or contacts. These platforms are designed to help users manage their contacts, schedule emails, track opens and responses, and improve engagement rates. In short, they simplify and streamline outreach processes, allowing companies to focus on converting prospects into customers.
1. Woodpecker
What is Woodpecker?
Woodpecker is a popular cold email outreach tool that helps businesses automate their email campaigns, personalize messages at scale, and follow up with leads to increase conversions. It’s designed to assist sales teams, B2B companies, and agencies in improving their cold email outreach strategies by streamlining processes and providing in-depth analytics.
Where is Woodpecker based?
Woodpecker is based in Wrocław, Poland.
Who founded Woodpecker?
Woodpecker was founded by Matt Tarczynski and Patrick Skarzyński in 2015. The two entrepreneurs sought to create a solution that would help businesses automate email outreach while maintaining a personal touch.
Customer Support and Reputation
Woodpecker is known for its responsive customer support team. Users have praised the platform for its intuitive user interface and helpful features, but it also provides various support options, including email, live chat, and an extensive knowledge base.
2. Mailshake
What is Mailshake?
Mailshake is an email outreach platform that helps businesses automate and personalize their cold email campaigns. It’s ideal for small and medium-sized businesses looking to increase sales through better outreach efforts. Mailshake also offers social selling and lead generation features, making it a well-rounded tool for outbound marketing.
Where is Mailshake based?
Mailshake is headquartered in Austin, Texas, USA.
Who founded Mailshake?
Mailshake was co-founded by Sujan Patel and Colin Mathews in 2017. Sujan Patel is a well-known marketing expert and entrepreneur, with a background in growth marketing and SEO.
Customer Support and Reputation
Mailshake is highly regarded for its user-friendly interface and quick customer support. The platform offers multiple support channels, including live chat, email, and a detailed help center. However, some users have noted that Mailshake’s customer support can be slow at times, especially when dealing with more technical issues.
3. Instantly.ai
What is Instantly.ai?
Instantly.ai is a cold email platform designed to help businesses of all sizes with lead generation and email automation. With its capabilities like unlimited email sending, AI-powered support, and integration with CRM systems, Instantly.ai aims to enhance cold email outreach efforts for agencies, recruiters, and entrepreneurs.
Where is Instantly.ai based?
Instantly.ai is based in London, UK.
Who founded Instantly.ai?
Instantly.ai was founded by Allan Iversen and Dave Schneider in 2021. The founders created the platform with a vision of making cold emailing more effective through AI and unlimited email sending capabilities.
Customer Support and Reputation
Instantly.ai has garnered positive reviews for its intuitive platform and customer service. However, users have noted some drawbacks regarding mobile optimization and campaign sequence management. Customer support is primarily offered through email, but the platform also has a comprehensive FAQ section and video tutorials.
See our overview and Instantly.ai FAQs.
4. Lemlist
What is Lemlist?
Lemlist is a cold email outreach tool that allows businesses to create personalized email campaigns and automate follow-ups. One of its standout features is the integration with LinkedIn, which allows users to combine email and LinkedIn messages in a multichannel outreach campaign.
Where is Lemlist based?
Lemlist is headquartered in Paris, France.
Who founded Lemlist?
Lemlist was founded by Guillaume Moubeche in 2018. Moubeche, a serial entrepreneur, launched Lemlist as a solution to the problems he faced when trying to personalize and scale his cold email outreach efforts.
Customer Support and Reputation
Lemlist has built a solid reputation for its innovative features, particularly in LinkedIn integration. Users praise its customer service, though some have mentioned issues with bugs and pricing. Lemlist offers various customer support options, including live chat, email, and a helpful blog with tips on using the platform effectively.
See our full overview of Lemlist and FAQs.
5. Close
What is Close?
Close is a CRM-powered cold email tool designed for sales teams. It helps users streamline their outreach efforts by automating emails and follow-ups. The platform also includes smart email monitoring and scheduling features, making it easier for teams to manage leads and track communication.
Where is Close based?
Close is based in Los Angeles, California, USA.
Who founded Close?
Close was co-founded by Steli Efti, Anthony Tisoy, and Thomas Deterding in 2013. The team created the platform to help small businesses improve their sales engagement through effective email outreach.
Customer Support and Reputation
Close is highly regarded for its customer support, which includes live chat, email, and a detailed knowledge base. However, some users have expressed concerns about the platform’s pricing, especially for small teams. The platform has a 4.7-star rating on G2, with users appreciating its CRM capabilities and ease of use.
6. Reply.io
What is Reply.io?
Reply.io is a sales engagement platform that automates email outreach and follow-ups. It is designed for sales teams and businesses of any size, allowing users to create cold email campaigns with ease. The platform also integrates with popular CRM systems and LinkedIn for better prospect management.
Where is Reply.io based?
Reply.io is headquartered in Toronto, Canada.
Who founded Reply.io?
Reply.io was founded by Oleg Boytsov and Vladislav Podolyako in 2014. The founders aimed to create a solution that automates sales engagement while providing actionable insights for sales teams.
Customer Support and Reputation
Reply.io has a solid reputation for its ease of use and customer support. Users can access support via live chat, email, or the platform’s extensive help center. However, some users have reported difficulties with certain integrations, particularly with Salesforce.
See our full Reply overview and FAQs.
7. Outreach.io
What is Outreach.io?
Outreach.io is a sales engagement platform that helps businesses automate their cold email campaigns, manage follow-ups, and close deals. It’s popular among large sales teams for its powerful email tracking and analytics features.
Where is Outreach.io based?
Outreach.io is based in Seattle, Washington, USA.
Who founded Outreach.io?
Outreach.io was co-founded by Manny Medina, Andrew Kinzer, and Gordon Hempton in 2014. The founders created the platform to help sales teams close more deals through automated email outreach.
Customer Support and Reputation
Outreach.io is well-known for its robust customer support, offering 24/7 live chat, email support, and a detailed knowledge base. However, some users have noted that the platform can be difficult to navigate, especially for new users.
8. Sendpulse
What is Sendpulse?
Sendpulse is a marketing automation platform that includes tools for cold emailing, CRM, and SMS marketing. It’s widely used by e-commerce businesses and real estate agencies to manage their email outreach campaigns and customer communications.
Where is Sendpulse based?
Sendpulse is headquartered in New York, USA, with offices around the world.
Who founded Sendpulse?
Sendpulse was founded by Constantine Rozenshtrauch in 2015. The platform was created to offer a comprehensive marketing automation solution for businesses of all sizes.
Customer Support and Reputation
Sendpulse has a solid reputation for ease of use and versatility. Its customer support is available via email, live chat, and phone. However, some users have complained about the pricing, especially for small teams that need access to premium features.
9. Klenty
What is Klenty?
Klenty is a sales engagement platform designed to assist businesses in running cold email campaigns, automating follow-ups, and tracking responses. It integrates with popular CRMs to streamline sales processes.
Where is Klenty based?
Klenty is based in Chennai, India.
Who founded Klenty?
Klenty was founded by Vijay Anand in 2015. Vijay created Klenty to help sales teams automate their outreach efforts and close deals more efficiently.
Customer Support and Reputation
Klenty offers comprehensive customer support, including email, live chat, and onboarding sessions for new users. However, some users have mentioned issues with bugs and the platform’s overall design.
10. Snov.io
What is Snov.io?
Snov.io is an all-in-one platform for email outreach, lead generation, and customer relationship management. It’s particularly popular among SaaS companies and marketing teams.
Where is Snov.io based?
Snov.io is based in Kyiv, Ukraine.
Who founded Snov.io?
Snov.io was founded by Oleksii Kratko in 2017. The platform was created to offer a solution for businesses to find and verify emails, automate outreach, and manage customer relationships.
Customer Support and Reputation
Snov.io has an active and helpful customer support team, available through live chat, email, and video tutorials. However, users have noted some issues with bugs and email accuracy.
11. Salesmate
What is Salesmate?
Salesmate is a comprehensive CRM platform designed to help small and medium-sized businesses manage their sales outreach efforts. While Salesmate offers many features, cold emailing is one of its key capabilities, allowing users to automate follow-ups and track engagement with potential customers.
Where is Salesmate based?
Salesmate is headquartered in Charlotte, North Carolina, USA.
Who founded Salesmate?
Salesmate was founded by Samir Motwani in 2016. Motwani created Salesmate to streamline the sales process for businesses by offering an all-in-one CRM and outreach platform.
Customer Support and Reputation
Salesmate is known for its user-friendly interface and reliable customer support. The platform offers live chat, email support, and extensive documentation to help users get the most out of its features. Some users have mentioned that the platform can be slow at times, but overall, customers appreciate its ease of use and the ability to manage outreach efforts from one centralized platform.
12. Saleshandy
What is Saleshandy?
Saleshandy is an email outreach tool that helps businesses automate their cold email sequences, track engagement, and personalize their messaging. It’s particularly popular among sales teams and marketing agencies looking to scale their email campaigns efficiently.
Where is Saleshandy based?
Saleshandy is based in Ahmedabad, India.
Who founded Saleshandy?
Saleshandy was founded by Dhruv Patel and Amit Panchal in 2016. The duo created Saleshandy to offer an affordable and effective solution for automating cold email campaigns.
Customer Support and Reputation
Saleshandy’s customer support is available through live chat, email, and a help centre. However, users have noted that support can be slow to respond after purchasing a subscription. Despite this, Saleshandy has a strong reputation for its feature set, particularly in email automation and tracking.
13. Apollo.io
What is Apollo.io?
Apollo.io is a sales engagement platform that combines cold email outreach with a robust lead generation system. It helps B2B sales teams and marketing agencies manage their outreach campaigns by automating follow-ups and integrating with popular CRMs like Salesforce and HubSpot.
Where is Apollo.io based?
Apollo.io is based in San Francisco, California, USA.
Who founded Apollo.io?
Apollo.io was founded by Tim Zheng, Ray Li, and Roy Chung in 2015. The platform was created to help sales teams find, engage, and close leads faster through data-driven outreach.
Customer Support and Reputation
Apollo.io is praised for its strong integration with LinkedIn and CRM systems, but some users have reported challenges in navigating its many features. The customer support team can be reached through email, live chat, and an extensive help center with users praising its ability to generate leads and automate outreach at scale.
See our full Apollo.io overview and FAQs.
14. Smartlead
What is Smartlead?
Smartlead is an email outreach platform that offers advanced cold email capabilities, including unlimited email accounts, detailed API documentation, and powerful email warm-up features. It’s designed to help sales and marketing teams improve their email outreach efforts by preventing emails from landing in spam folders and ensuring high deliverability.
Where is Smartlead based?
Smartlead is based in New York, USA.
Who founded Smartlead?
Smartlead was founded by Farzad Rashidi and Trevor Wolfe in 2019. They built the platform to solve common problems in cold emailing, such as poor deliverability and limited scalability.
Customer Support and Reputation
Smartlead offers comprehensive customer support, including live chat, email, and documentation to help users get started with the platform. However, the platform can be difficult to set up due to its complexity, as noted by some users. Despite this, users praising its robust features and ability to manage multiple email accounts seamlessly.
15. Salesloft
What is Salesloft?
Salesloft is a leading sales engagement platform that enables businesses to automate their cold email outreach, track responses, and manage sales cadences. It’s especially popular among large sales teams for its ability to handle high-volume outreach campaigns and integrate with major CRM platforms like Salesforce.
Where is Salesloft based?
Salesloft is based in Atlanta, Georgia, USA.
Who founded Salesloft?
Salesloft was founded by Kyle Porter and David Cummings in 2011. The platform was originally launched as a tool to help salespeople find new leads, but it has since evolved into a full-fledged sales engagement platform.
Customer Support and Reputation
Salesloft is known for its strong customer support, offering multiple channels, including email, live chat, and phone support. However, some users have mentioned that the platform can be glitchy at times, particularly during calls. Salesloft users appreciate its ability to manage large-scale outreach campaigns but express concerns about occasional system crashes.
16. Quickmail
What is Quickmail?
Quickmail is a cold email platform that focuses on automating email outreach and follow-ups. It’s designed to help sales teams and marketing professionals manage their cold email campaigns at scale while monitoring email deliverability and engagement.
Where is Quickmail based?
Quickmail is based in Palo Alto, California, USA.
Who founded Quickmail?
Quickmail was founded by Jeremy Chatelaine in 2014. Chatelaine, a serial entrepreneur, created Quickmail to address the challenges of cold emailing at scale, with a focus on improving deliverability and automating follow-ups.
Customer Support and Reputation
Quickmail’s customer support is available through email and live chat. While the platform is praised for its automated follow-ups and email warm-up features, some users have noted that its reports could be more detailed. Quickmail users appreciate its simplicity and ease of use, but mention its relatively high pricing compared to other options.
17. Gmass
What is Gmass?
Gmass is a Gmail-based email outreach tool that allows users to send personalized bulk emails, automate follow-ups, and track engagement. Gmass turns your Gmail inbox into an email marketing platform, making it a popular choice for digital marketing agencies, startups, and educational institutions.
Where is Gmass based?
Gmass is based in Chicago, Illinois, USA.
Who founded Gmass?
Gmass was founded by Ajay Goel in 2015. Goel, an experienced software developer, created Gmass to simplify email marketing for users by integrating it directly with Gmail.
Customer Support and Reputation
Gmass is known for its easy integration with Gmail, but some users have expressed frustration with its support team, stating that responses can be slow. Despite this, Gmass users praise its ease of setup and ability to send bulk emails directly from Gmail.
18. Mixmax
What is Mixmax?
Mixmax is a sales engagement platform that enables users to automate email outreach, schedule meetings, and track email engagement. It integrates with Gmail and popular CRM platforms, making it a powerful tool for sales teams and marketing departments.
Where is Mixmax based?
Mixmax is headquartered in San Francisco, California, USA.
Who founded Mixmax?
Mixmax was founded by Olof Mathé, Brad Vogel, and Chun-Kai Wang in 2014. The founders created Mixmax to improve email communication for sales teams by offering advanced email tracking, scheduling, and automation features.
Customer Support and Reputation
Mixmax has received positive reviews for its customer support, which includes live chat, email, and a comprehensive help center. However, some users have mentioned that the platform’s user interface can be tricky to navigate, especially for new users. Mixmax users praise its automation and scheduling features.
See our full Mixmax overview and FAQs.
19. Autoklose
What is Autoklose?
Autoklose is a sales automation platform that helps businesses streamline their cold email outreach and follow-up processes. It combines email automation with a built-in B2B database, allowing users to find new leads and nurture them through personalized email sequences.
Where is Autoklose based?
Autoklose is based in Toronto, Canada.
Who founded Autoklose?
Autoklose was founded by Shawn Finder in 2017. Finder, a former sales leader, created Autoklose to address the challenges of scaling email outreach for B2B companies.
Customer Support and Reputation
Autoklose is known for its reliable customer support, offering live chat, email support, and phone assistance. Some users have mentioned that the platform can be slow when it comes to sending large volumes of emails, but overall, it has received positive reviews. Autoklose users appreciate its automation features but note that the platform could improve its interface.
20.Customer.io
What is Customer.io?
Customer.io is a powerful marketing automation platform designed to help businesses send targeted emails, push notifications, and SMS messages based on user behavior and data. It enables companies to create personalized messaging experiences across various channels, making it an ideal choice for both transactional and marketing emails. With robust automation features, Customer.io allows users to craft sophisticated campaigns tailored to specific audience segments, ensuring higher engagement and conversion rates.
Where is Customer.io based?
Customer.io is headquartered in Portland, Oregon, USA.
Who founded Customer.io?
Customer.io was co-founded by Colin Nederkoorn, Duncan McCallum, and Brianne Kimmel in 2012. The founders aimed to create a platform that empowers businesses to communicate more effectively with their customers through personalized messaging.
Customer Support and Reputation
Customer.io is known for its excellent customer support, providing users with resources such as a comprehensive knowledge base, live chat, and email support. Many users have praised the platform for its ease of use and powerful automation capabilities, allowing businesses to create complex workflows without needing extensive technical skills. However, some users have noted that the learning curve for advanced features can be steep. Customer.io has received a strong reputation in the industry, users appreciate its flexibility, robust integration options, and responsive support.
Must-Have Features of the Best Cold Email Software
When choosing the best cold email outreach software, it’s important to consider the following features:
1. Automation
Your outreach tool should allow for seamless automation, enabling you to send follow-ups without manual intervention. This helps ensure that no prospect is left behind.
2. Personalization
Personalized emails have a higher chance of resonating with recipients. Look for tools that allow you to insert variables like the recipient’s name, company, or role to make your emails feel tailored.
3. Email Tracking
Tracking features are essential for measuring the success of your campaigns. The best tools provide detailed insights into who opened your email, clicked on links, or replied.
4. Integrations
Integration with CRM platforms, social media, and other business tools is crucial for managing your sales funnel and syncing data across platforms.
5. Deliverability Optimization
Tools that offer email verification and warm-up features help ensure your emails land in the inbox instead of the spam folder.
6. Easy to Use
The software should have a user-friendly interface, making it easy for sales teams, even with limited technical knowledge, to set up and manage campaigns.
7. Reliable Support
Having access to reliable customer support is crucial, especially when running large-scale campaigns. Look for tools with responsive support teams and accessible documentation.
With the right cold email outreach tool, you can transform the way you engage with potential customers and increase sales. These 20 tools offer a variety of features to suit businesses of all sizes, ensuring your cold emails are delivered, read, and acted upon. Whether you’re a startup, a small business, or a large enterprise, these platforms can help you automate your outreach efforts and boost conversions. To search more tools check out our AI search feature.
