FullStory is a behavioral analytics platform designed for product managers, developers, and marketers. It offers session replay, conversion funnels, frustration tracking, and robust debugging tools, delivering deep insights into user behavior. Compared to alternatives like Hotjar or Glassbox, FullStory excels in advanced analytics but is relatively expensive, which might be challenging for small startups. Its intuitive interface and superior AI readiness benefit enterprises prioritizing user experience optimization. Pricing is quote-based, with a free trial available. While customer support receives mixed reviews, the tool often justifies its cost for enterprises seeking powerful insights.