Optimizely Pricing & Features Overview- Subscribed.FYI
Marketing & Analytics


Optimizely is a leading experimentation platform that empowers businesses to optimize their digital experiences. With A/B testing and feature management, it enables data-driven decision-making and continuous improvement in user interactions.


Optimizely: Elevate Your Digital Experience with Cutting-Edge Optimization

Are you ready to revolutionize your digital presence and drive unparalleled user engagement? Look no further than Optimizely, the industry-leading experimentation and optimization platform designed to empower businesses of all sizes. Unlock the full potential of your digital assets and stay ahead of the competition with Optimizely’s robust suite of features.

Key Features:

  • A/B Testing for Unmatched Insights: Harness the power of A/B testing to experiment with different variations of your web pages, email campaigns, and more. Gain valuable insights into user behavior and preferences, enabling data-driven decisions that boost conversions.
  • Personalization at Scale: Tailor your content and user experiences based on individual preferences and behaviors. With Optimizely‘s advanced personalization capabilities, you can create targeted campaigns that resonate with your audience, resulting in increased engagement and brand loyalty.
  • Full-Stack Experimentation: Extend experimentation beyond the frontend with full-stack capabilities. Test changes across the entire technology stack, including backend systems, APIs, and server-side logic. Ensure seamless experiences for users across all touchpoints.
  • Real-Time Analytics: Stay in the know with real-time analytics that provide instant feedback on experiment performance. Monitor key metrics, track user interactions, and make informed decisions on the fly, optimizing your strategy for maximum impact.
  • Mobile Optimization: Capture the growing mobile audience with Optimizely’s mobile optimization tools. Create delightful experiences on smartphones and tablets, ensuring a consistent and engaging journey for users across all devices.
  • Reliable Feature Flagging: Roll out new features with confidence using feature flags. Gradually deploy changes, mitigate risks, and ensure a seamless transition for your users. Simplify feature management and enhance collaboration among development teams.
  • Intuitive Experimentation Platform: Optimizely‘s user-friendly interface makes experimentation accessible to both technical and non-technical users. Empower your team to ideate, implement, and analyze experiments without the need for extensive coding knowledge.


  • Increased Conversion Rates: Optimize your digital assets to drive higher conversion rates and maximize the impact of your marketing efforts.
  • Enhanced User Engagement: Deliver personalized and relevant experiences that keep users coming back for more, fostering brand loyalty.
  • Accelerated Time-to-Market: Streamline your development processes with feature flags and full-stack experimentation, reducing time-to-market for new features and updates.
  • Data-Driven Decision Making: Leverage actionable insights from A/B testing and real-time analytics to make informed decisions that align with your business goals.

Elevate your digital strategy to new heights with Optimizely. Join the ranks of leading enterprises that trust Optimizely to optimize, experiment, and innovate in the dynamic digital landscape. Try Optimizely today and witness the transformative power of data-driven optimization.




Marketing and Analytics
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Pricing and Features

Product Tier

Experiment - Feature Experimentation


On- Request

  • SDKs in 10 Programming Languages
  • Advanced Audience Targeting
  • Cached Data Files for Improved App Performance
  • Robust Community Support
  • Comprehensive Documentation
  • Safe and Quick Deployment of High-Quality Releases

Monetize - Configured Commerce


On- Request

  • Launch, Scale, and Transform Commerce Shops
  • Multi-Site and Multi-Lingual Capabilities
  • Visitor Targeting for Personalized Experiences
  • Efficient Project Collaboration Tools
  • Streamlined Inventory and Order Management

Orchestrate - Content Marketing Platform


On- Request

  • Digital Asset Management
  • Handle Tasks and Workflows
  • Streamline Work Requests
  • Integrated Calendar to Track Timelines
  • Easy Commenting and Collaboration to Avoid Bottlenecks

Orchestrate - Content Management Platform


On- Request

  • Content Management
  • Authoring and Layout
  • Headless API
  • Approval Workflow
  • Design Compelling Experiences
  • Create Once, Publish Everywhere
  • Deliver Content Flexibly on .NET Core

Experiment - Web Experimentation


On- Request

  • A/B Testing
  • Multivariate Testing
  • Segmentation
  • Conversion Tracking
  • Real-time Analytics
  • Personalization
  • Dynamic Content Delivery

Monetize - Customized Commerce


On- Request

  • Tailored E-commerce Solutions
  • Flexible Pricing Models
  • Integrated Payment Gateways
  • Subscription Management
  • Automated Billing and Invoicing
  • Product Recommendations
  • Advanced Sales Analytics

Enhancements - Data Platform


On- Request

  • Align Your Brand Around Customer Experience
  • Surface Opportunities Automatically
  • Automate Tasks for Efficiency
  • Streamline Execution Processes
  • Let Us Handle the Heavy Lifting

Enhancements - Recommendations


On- Request

  • Prescriptive Guidance in Real-Time
  • Optimize Content for Conversions
  • Drive Revenue with Informed Recommendations
  • Strategic Insights for Effective Decision-Making
  • Enhance Customer Engagement

Enhancements - Digital Asset Management


On- Request

  • Efficient Brand Governance
  • Save Time with Streamlined Workflow
  • Marketing Content Optimization
  • Eliminate Waste with Smart Asset Management
  • Tailored for Library-Based Organization



Steps to cancel Optimizely Subscription

To cancel your Optimizely subscription, log in, go to “Account Settings” or “Billing,” find “Cancel Subscription,” follow the steps, and contact support if necessary. For details, visit Optimizely Support.

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Product FAQ

What is Optimizely, and how does it support experimentation and optimization in digital experiences?

Optimizely is a digital experimentation platform that enables businesses to conduct A/B testing, multivariate testing, and personalization to optimize their digital experiences. It allows users to experiment with different variations of web pages, mobile apps, and other digital elements to improve performance and user engagement.

How does Optimizely help in running A/B tests, and what can be tested using the platform?

Optimizely simplifies A/B testing by providing a user-friendly interface for creating experiments. Users can test various elements, such as headlines, images, layouts, and more, to determine which versions perform better. The platform supports experimentation on websites, mobile apps, and other digital touchpoints.

Can Optimizely be integrated with other marketing and analytics tools?

Yes, Optimizely supports integrations with a wide range of marketing and analytics tools, including Google Analytics, Adobe Analytics, and various customer relationship management (CRM) systems. These integrations enable users to centralize their data and combine experimentation insights with other marketing analytics.

How does Optimizely handle personalization, and what level of customization is available for targeted experiences?

Optimizely includes features for personalization, allowing users to create targeted and customized experiences for different audience segments. Users can define audience criteria and tailor content, layouts, and messaging based on specific user attributes or behaviors, enhancing the relevance of digital experiences.

What security measures does Optimizely have in place to protect experimentation data and user privacy?

Optimizely prioritizes the security of experimentation data and user privacy. The platform employs industry-standard security practices, including data encryption in transit and at rest. Optimizely also offers access controls and permissions to ensure that only authorized users can access and manage experimentation data.

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